ABSTRACT
We start from an anecdote told by Raymonde Moulin in her book “The market of painting in France”. In Paris between the two World Wars there were two famous art dealers, Kahnweiler and Wildenstein (the both sold the paintings of young Picasso). Their strategies were very different:
Kahnweiler bought paintings from young talented painters at a low price, then sold them quickly to trigger buzz and make the painter renowned. Then the price of the paintings of this painter increased, and again he bought and sold his paintings…
Wildenstein also bought paintings from young painters who were not yet renowned, then stored them, selling them perhaps after twenty years when the prices have very much increased. His motto was: “boldness at the time of purchase, patience at the time of sale” [4].
