ABSTRACT
It was March 2008, and Chiquita – the world’s leading marketer of the world’s most popular fruit – was expanding operations to a new continent. A farm in Mozambique, a nation of 25 million people located on Africa’s southeast coast, would soon account for as much as 30% of the company’s export business to Europe, according to the banana company’s then chief executive officer Fernando Aguirre. That would keep banana prices and supplies stable, and would also, as the company promised, provide huge local benefits, adding as many as 3000 jobs to the regional economy.
