ABSTRACT
Advertising of alcoholic drinks is subject to the following legal restrictions: irrespective of the medium used, advertising of alcoholic drinks is only allowed when: (a) it is not specifically aimed at minors and, in particular, does not show
them consuming such drinks; (b) it does not encourage excessive consumption; (c) it does not denigrate non-drinkers; (d) it does not suggest that success, social prominence or special aptitudes
result from consumption; (e) it does not suggest the existence, in alcoholic drinks, of therapeutic
properties or stimulating or sedative effects; (f) it does not associate the consumption of those drinks with physical
exercise or vehicle driving; (g) it does not emphasise the alcoholic content of the drinks as a positive
quality.
