ABSTRACT
The ITC’s regulatory powers derive from the Broadcasting Acts 1990 and 1996 and relate to the television companies which it licenses and their compliance with the ITC’s codes on advertising and sponsorship (see below). It has the power to direct licensees to discontinue an advertisement or sponsorship which does not comply with the respective code. It may also impose scheduling restrictions. The ITC also has regulatory responsibilities concerning the sales of television advertising, such as to ensure ‘fair and effective competition’ and ‘no unreasonable discrimination’).
