ABSTRACT
Generally speaking, the following items should be addressed in a media advertising contract between a client and an advertising agency: (a) scope and subject matter; (b) exclusivity; (c) performer; (d) client’s obligations; (e) approvals; (f) time limits; (g) rights; (h) liability, including liability for infringement; (i) remuneration; (j) expenses; (k) confidentiality; (l) assignment; (m) breach and remedies; (n) duration; (o) disputes; (p) law and jurisdiction.
