ABSTRACT
This chapter looks at advertising law in Ireland. Advertising is a form of public announcement intended to promote the sale of goods or services or to bring about some other effect desired by the advertiser. It is a form of communication through such media as handbills, newspapers, magazines, billboards, radio and television broadcasts, and the cinema.1 An authoritative definition is given in relation to broadcast advertising in the Code of Standards, Practice and Prohibitions in Advertising, Sponsorship and Other Forms of Commercial Promotion in Broadcasting Services (the Broadcasting Code) where an advertisement is defined as:
... any form of announcement which is inserted in a programme service in consideration of a payment or payments or other remuneration made to the broadcaster, including references to advertising matter in sponsored programmes, that is, programmes supplied for advertising, commercial or promotional purposes by or on behalf of an advertiser or programmes financed, in whole or in part, by advertisers for advertising, commercial or promotional purposes.2
