chapter  5
18 Pages

Low-cost Aviation

ByJan Henrik Nilsson

In late spring 2008, Brivibas Iela (Liberty Street) in central Riga is crowded with tourists, mainly from Britain, Germany and Scandinavia. Only a couple of years ago, there were not many tourists around, just a few businessmen and tram spotters. If known at all, the old Hanseatic city was considered dangerously eastern. Now people have come here for a few days extra holiday, for a city break. Despite expensive accommodation, it is an affordable experience for many Europeans – thanks to low-cost aviation.