chapter  25
16 Pages

Uncertainty Metaphors, Motives and Morals

If we are to understand how and why people construct and respond to uncertainty as they do, then we need accounts of underpinning motivations and moral orientations. As presented in Chapter 2, metaphors provide insights into these, so we begin by briefly revisiting metaphors about uncertainty, examining those used in the chapters in this volume. We then explore motivational aspects, before moving on to the relatively uncharted territory of morals. While it may seem odd initially to consider the notion of ‘good’ and ‘bad’ uncertainty, it turns out that many disciplines and, especially professions, harbour views of exactly this kind.

As Smithson highlighted in Chapter 2, most of the metaphors that are used to describe uncertainty are negative. While a number of these metaphors appear in the chapters of this book, it is interesting that there also appear a number of new and mainly positive ones.