chapter  2
17 Pages

The Prince’s Accounting for Sustainability Project: Creating 21st-Century Decision-Making and Reporting Systems to Respond to 21st-Century Challenges and Opportunities

ByJessica Fries, Karen McCulloch, Will Webster

One of the key propositions made by The Prince’s Accounting for Sustainability Project (A4S) is that the integration of sustainability into the way in which all organizations operate – within their ‘DNA’ – is a prerequisite to achieving a

prosperous and sustainable economy and society. This is important to organizations, not just from a desire to act responsibly, but also for reasons underlying the business case for the integration of environmental and social factors within strategy and operations, as set out in Chapter 1.