chapter  11
10 Pages

Summary and Conclusions

ByAnthony Hopwood, Jeffrey Unerman, Jessica Fries, Karen McCulloch

Adapting organizational strategies and actions to meet the combined needs of a sustainable economy, a sustainable natural environment and a sustainable society is a pragmatic, rational and prudent process that every successful organization needs to undertake. The many interrelated risks from failing to convert an outdated ‘business as usual’ model that relies on a mirage of economic viability resting on continued production of unaccounted-for social and environmental externalities is simply not economically, socially or environmentally sustainable in the medium or long term. Rather, successful organizations of the future will be those that adapt to effectively embed a connected understanding of environmental, social and economic sustainability into their organizational DNA. Their strategic and operational decision-making will be based on this appreciation of the interconnectedness of different aspects of sustainability.