This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science.

Analytics as a set of tools and processes is only as effective as:

  • The data with which it is working
  • The human judgment applying the processes and understanding the output of these processes.

For this reason, the book focuses on the analytics process. What is intrinsic to analytics’ real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to other concepts, such as Big Data, are the be-all and end-all of the analytics process. They are, instead, only a step within a holistic and critical approach to management thinking that can create real value for an organization.

To develop this holistic approach, the book is divided into two sections that examine concepts and applications. The first section makes the case for executive management taking a holistic approach to analytics. It draws on rich research in operations and management science that form the context in which analytics tools are to be applied. There is a strong emphasis on knowledge management concepts and techniques, as well as risk management concepts and techniques. The second section focuses on both the use of the analytics process and organizational issues that are required to make the analytics process relevant and impactful.

section I|2 pages

Analytics Process Concepts

chapter 1|50 pages

About the Analytics Process

ByEduardo Rodriguez

chapter 2|32 pages

Illustrating the Analytics Process through Risk Assessment and Modeling

ByEduardo Rodriguez

chapter 3|10 pages

Analytics, Strategy, and Management Control Systems

ByEduardo Rodriguez

section II|2 pages

Analytics Process Applications

chapter 4|16 pages

Data, Information, and Intelligence

ByG. Scott Erickson, Helen N. Rothberg

chapter 5|14 pages

The Rise of Big Data and Analytics in Higher Education

ByBen K. Daniel, Russell J. Butson

chapter 6|18 pages

Google Analytics as a Prosumption Tool for Web Analytics

ByJoanna Palonka, Marcin Lora, Tomasz Oziębło

chapter 8|14 pages

Online Community Projects in Lithuania: Cyber Security Perspective

ByAelita Skaržauskienė, Gintarė Paražinskaitė, Agnė Tvaronavičienė, Monika Mačiulienė

chapter 9|20 pages

Exploring Analytics in Health Information Delivery to Acute Health Care in Australia

ByChandana Unnithan, Katerina Andronis

chapter 10|22 pages

Information Visualization and Knowledge Reconstruction of RFID Technology Translation in Australian Hospitals

ByChandana Unnithan, Arthur Tatnall, Stephen Burgess

chapter 11|28 pages

Health Care Analytics and Big Data Management in Influenza Vaccination Programs: Use of Information–Entropy Approach

BySharon Hovav, Hanan Tell, Eugene Levner, Alexander Ptuskin, Avi Herbon

chapter 12|10 pages

Sharing Knowledge or Just Sharing Data?

ByJohn S. Edwards