Acceptance of new technology and systems by drivers is an important area of concern to governments, automotive manufacturers and equipment suppliers, especially technology that has significant potential to enhance safety. To be acceptable, new technology must be useful and satisfying to use. If not, drivers will not want to have it, in which case it will never achieve the intended safety benefit. Even if they have the technology, drivers may not use it if it is deemed unacceptable, or may not use it in the manner intended by the designer. At worst, they may seek to disable it. This book brings into a single edited volume the accumulating body of thinking and research on driver and operator acceptance of new technology. Bringing together contributions from international experts from around the world, the editors have shaped a book that covers the theory behind acceptance, how it can be measured and how it can be improved. Case studies are presented that provide data on driver acceptance of a wide range of new and emerging vehicle technology. Although driver acceptance is the central focus of this book, acceptance of new technology by operators in other domains, and across cultures, is also investigated. Similarly, perspectives are derived from domains such as human computer interaction, where user acceptance has long been regarded as a key driver of product success. This book comes at a critical time in the history of the modern motor vehicle, as the number of new technologies entering the modern vehicle cockpit rapidly escalates. The goal of this book is to inspire further research and development of new vehicle technology to optimise user acceptance of it; and, in doing so, to maximise its potential to be useful, satisfying to use and able to save human life.

part I|8 pages


chapter 1|6 pages

Driver Acceptance of New Technology: Overview

ByMichael A. Regan, Alan Stevens, Tim Horberry

part II|62 pages

Theories and Models of Driver Acceptance

chapter 2|12 pages

The Definition of Acceptance and Acceptability

ByEmeli Adell, András Várhelyi, Lena Nilsson

chapter 5|20 pages

Modelling Driver Acceptance: From Feedback to Monitoring and Mentoring Systems

ByMahtab Ghazizadeh, John D. Lee

part III|64 pages

Measurement of Driver Acceptance

chapter 6|16 pages

How Is Acceptance Measured? Overview of Measurement Issues, Methods and Tools

ByEmeli Adell, Lena Nilsson, András Várhelyi

chapter 7|16 pages

Measuring Acceptability through Questionnaires and Focus Groups

ByEve Mitsopoulos-Rubens, Michael A. Regan

part IV|116 pages

Data on Driver Acceptance: Case Studies

chapter 11|16 pages

Driver Acceptance of Electric Vehicles: Findings from the French MINI E Study

ByElodie Labeye, Corinne Brusque, Michael A. Regan

chapter 13|20 pages

Motorcycle Riders’ Acceptance of Advanced Rider Assistance Systems

ByVéronique Huth

chapter 14|20 pages

Driver Acceptance of Technologies Deployed Within the Road Infrastructure

ByAlan Stevens, Nick Reed

chapter 15|14 pages

Operator Acceptance of New Technology for Industrial Mobile Equipment

ByTim Horberry, Tristan Cooke

chapter 16|10 pages

Carrots, Sticks and Sermons: State Policy Tools for Influencing Adoption and Acceptance of New Vehicle Safety Systems

ByMatts-Åke Belin, Evert Vedung, Khayesi Meleckidzedeck, Claes Tingvall

part V|82 pages

Optimising Driver Acceptance

chapter 17|16 pages

Designing In-Vehicle Technology for Usability

ByAlan Stevens, Gary Burnett

chapter 20|18 pages

Adaptive Policymaking for Intelligent Transport System Acceptance

ByJan-Willem van der Pas, Warren E. Walker, Vincent Marchau, Sven Vlassenroot

chapter 21|16 pages

Designing Automotive Technology for Cross-Cultural Acceptance

ByKristie L. Young, Christina M. Rudin-Brown

part VI|16 pages


chapter 22|14 pages

Driver Acceptance of New Technology: Synthesis and Perspectives

ByAlan Stevens, Tim Horberry, Michael A. Regan