Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants

chapter 1|20 pages

Regulatory Aspects of Cosmetic Claims Substantiation

ByJennifer B. Davis, Stephen H. McNamara

chapter 2|48 pages

Views on Claims Support Methods for Hair Care Products

ByElaine Stern, Al Gabbianelli, Amy Quails, Judith Rahn, Grace Yang, Norman Meltzer

chapter 3|18 pages

Cutaneous Biometrics and Claims Support

ByMark Willoughby, Howard I. Maibach

chapter 5|18 pages

Skin Conditioning Benefits of Moisturizing Products

ByKenneth D. Marenus

chapter 6|16 pages

Methods for Evaluating Sebum Removal

ByJames D. Ay res

chapter 7|40 pages

Methods for Claims Substantiation of Antiperspirants and Deodorants

ByJohn E. Wild, James P. Bowman, Linda P. Oddo, Louise B. Aust

chapter 9|40 pages

In Vitro Testing Models for Claims Substantiation

ByRolf Mast, Steven Rachui

chapter 10|50 pages

Sensory Testing Methods Used for Claims Substantiation

ByClare A. Dus, Marie Rudolph, Gail Vance Civille