This volume discusses pleasurable design- a part of the traditional usability design and evaluation methodologies. The book emphasizes the importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the appeal of products and use of services.

part |2 pages

Section I. Designing for Diversity

chapter 1|8 pages

Emoticons: Cultural analysis

ByM. Park, USA

chapter 2|10 pages

Designing spaces for aging eyes

ByK. Melhus Mitchell, USA

chapter 4|8 pages

Connectivity model: Design methods for diverse users

ByS. Kang, D. Satterfield, USA

chapter 6|10 pages

Universal product family design for human variability and aesthetics

ByJ. Hwang, South Korea, S. Moon and Y. Ho, Singapore, and C. Noh, South Korea

part |2 pages

Section II. Cultural and Traditional Aspects

chapter 8|10 pages

Assessment of material perception of black lacquer

ByT. Komatsu, M. Ohkura, T. Ishikawa and M. Ayama, Japan

chapter 9|8 pages

Analysis of search results of kawaii search

ByK. Hashiguchi and K. Ogawa, Japan

chapter 10|10 pages

3D character creation system based on sensibility rule extraction

ByT. Ogura and M. Hagiwara, Japan

chapter 13|5 pages

Holistic analysis on affective source of Japanese traditional skills

ByK. Morimoto and N. Kuwahara, Japan

chapter 15|8 pages

Multimodal motion learning system for traditional arts

ByM. Araki, Japan

chapter 18|7 pages

Effect of culture interdependency on interpersonal trust

ByJ. Liu and P. Rau, China

part |2 pages

Section III. Ergonomics and Human Factors

part |2 pages

Section IV. Product, Service, and System Design

chapter 31|10 pages

Sensor system for skill evaluation of technicians

ByN. Kuwahara, Z. Huang, A. Nagata, K. Morimoto, J. Ota, M. Kanai, J. Maeda, M. Nakamura, Y. Kitajima and K. Aida, Japan

chapter 32|7 pages

The design of adhesive bandage from the customer perspective

ByJ. Ho, S. Tsang, A. Chan, Hong Kong

chapter 33|11 pages

Journeying toward female-focused m-health applications

ByL. Xue, C. C. Yen, L. Chang, B. C. Tai, H. C. Chan, H. B. Duh and M. Choolani, Singapore

chapter 36|6 pages

Study of the interface of information presented on the mobile phones

ByH. Qin, S. Gao and J. Liu, China

part |2 pages

Section V. Human Interface in Product Design

chapter 41|7 pages

Why the optimal fitting of footwear is difficult

ByT. Weerasinghe, R. Goonetilleke, G. Signes, Hong Kong

chapter 43|10 pages

Will they buy my product - Effect of UID and Brand

ByM. Agarwal, A. Hedge, S. Ibrahim, USA

chapter 44|10 pages

Evaluating the usability of futuristic mobile phones in advance

ByH. Kim and J. Lim, Korea

part |2 pages

Section VI. Emotion and UX Design

chapter 48|10 pages

Hemispheric asymmetries in the perception of emotions

ByS. Lim, S. Bahn, J. Woo, C. Nam, USA

chapter 50|10 pages

Does user frustration really decrease task performance?

ByG. Washington, USA

chapter 51|9 pages

Comfortable information amount model for motion graphics

ByM. Sekine and K. Ogawa, Japan

chapter 52|9 pages

The Kansei research on the price labels of shoes

ByS. Charoenpit and M. Ohkura, Japan

chapter 54|11 pages

Invariant comparisons in affective design

ByF. Camargo, B. Henson, UK

part |2 pages

Section VII. Design and Development Methodology

chapter 57|9 pages

Effects of unity of form on visual aesthetics of website design

ByA. Altaboli, USA/Libya and Y. Lin, USA

chapter 58|10 pages

Design principles for sustainable social-oriented bike applications

ByD. Lee, C.-L. Lee, Y.-M. Cheng, L.-C. Chen, S.-C. Sheng, Taiwan F. Sandness, Norway, and C. Johnson, UK

chapter 59|11 pages

Applying microblogs to be an online design group: A case study

ByJ.-P. Ma and R. Lin, Taiwan

chapter 60|11 pages

Design guidelines to keep users positive

ByA. Nakane, M. Nakatani and T. Ohno, Japan

chapter 61|9 pages

Affective evaluation and design of customized layout system

ByC.-C. Hsu and M.-C. Chuang, Taiwan

chapter 62|9 pages

Tactical scenarios for user-based performance evaluation

ByL. Elliott, E. Redden, E. Schmeisser, A. Rupert, USA

part |2 pages

Section VIII. Diverse Approaches: Biosignals, Textiles, and Clothing

chapter 63|9 pages

Psychological factor in color characteristics of casual wear

ByC. Mizutani, K. Kurahayashi, M. Ukaji, T. Sato, S. Kitaguchi, G. Cho, S. Park and K. Kajiwara, Japan

chapter 65|10 pages

Effect of color on visual texture of fabrics

ByE. Yi and A. Lee, Korea

chapter 67|10 pages

Self-adaptive biometric signatures based emotion recognition system

ByY. Gu, S.-L. Tan and K.-J. Wong, Singapore

part |2 pages

Section IX. Novel Devices, Information Visualization, and Augmented Reality

chapter 71|6 pages

Pleasurable design of haptic icons

ByW. Hwang and J. Hwang, Korea, and T. Park, Singapore

chapter 76|8 pages

A study on the perception of haptics in in-cockpit environment

ByK. Lee, S. Ko, D. Kim and Y. Ji, Korea

chapter 79|9 pages

Learning to use a new product: Augmented reality as a new method

ByD. Albertazzi, M. Okimoto and M. Ferreira, Brazil

chapter 80|9 pages

Visualizations encourage uncertain users to high effectiveness

ByM. Breyer, J. Birkenbusch, D. Burkhardt, C. Schwarz, C. Stab