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      Education Management and Management Science
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      Education Management and Management Science

      DOI link for Education Management and Management Science

      Education Management and Management Science book

      Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China

      Education Management and Management Science

      DOI link for Education Management and Management Science

      Education Management and Management Science book

      Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China
      Edited ByDawei Zheng
      Edition 1st Edition
      First Published 2015
      eBook Published 7 July 2015
      Pub. Location London
      Imprint CRC Press
      DOI https://doi.org/10.1201/b18636
      Pages 710
      eBook ISBN 9780429227042
      Subjects Economics, Finance, Business & Industry, Education, Politics & International Relations
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      Zheng, D. (Ed.). (2015). Education Management and Management Science: Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China (1st ed.). CRC Press. https://doi.org/10.1201/b18636

      ABSTRACT

      This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo

      TABLE OF CONTENTS

      chapter |4 pages

      The psychological research on the value of music education

      Hongju Li Xiaowei Zhu Xiaoqi Ding
      ByH.J. Li, X.W. Zhu & X.Q. Ding

      chapter |6 pages

      Strategic positioning and thought of the rise of coastal trough region in new age—a case study on the coastal regions in Yancheng of Jiangsu

      Yanmei Dong Yingming Zhu
      ByY.M. Dong & Y.M. Zhu

      chapter |4 pages

      FDI, Total Factor Productivity and income gap—the evidence from Jiangsu Province

      ByY.Y. Zhang, L.J. Meng & X. Zhang

      chapter |4 pages

      To strengthen the construction of college finance informationization, and raise the level of financial management in colleges and universities

      Liu Liu
      ByL. Liu

      chapter |6 pages

      Analysis on the asymmetric pricing behaviors of large retailers based on two-sided markets

      ByY. Han & T. Han

      chapter |6 pages

      Construction and practice of multi-dimensional financial aid system oriented to post-1990s generation in financial difficulties—a case study of College of Hydrology and Water Resources, Hohai University

      Yang Lu & Feifei Ji
      ByY. Lu & F.F. Ji

      chapter |4 pages

      Explore new accounting standards and the quality of accounting information

      ByX. Chen

      chapter |4 pages

      Exploration of cultivating research students in excellent course construction

      Jing Wang, Xiaoliang Chu & Ying Li
      ByJ. Wang, X.L. Chu & Y. Li

      chapter |4 pages

      The effect and existing problems of nursing skills training in specialized secondary schools of Hebei province

      Xin-zhong Gu Fu-qing Yang
      ByX.-Z. Gu & F.-Q. Yang

      chapter |4 pages

      Research on the relationship between fashion culture and ideological and political education for the youth in China

      Lei Xu & Ming Jiang
      ByL. Xu & M. Jiang

      chapter |4 pages

      Research on occupational burnout of female employees in Chinese beauty industry

      Lei Xu
      ByL. Xu

      chapter |4 pages

      Public watercolor art curriculum teaching method in science and engineering universities

      Jing Xu
      ByJ. Xu

      chapter |6 pages

      The use of derivatives, corporate risk management and firm financial performance: Evidence from non-financial listed companies in Zhejiang province, China

      ByQ. Feng

      chapter |4 pages

      Evaluation of Chinese cattle and sheep industry’s subsidies policy

      Xiao Han, Fang Liu, Jie Yu & Zhongwei He
      ByX. Han, F. Liu, J. Yu & Z.W. He

      chapter |6 pages

      The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (I)

      Gang Fu Ping Zeng
      ByG. Fu & P. Zeng

      chapter |4 pages

      Improvement of teaching method for petroleum industry introduction to improve the learning interest of non-professional student

      Jian Yan
      ByJ. Yan

      chapter |4 pages

      Review of Counterproductive Work Behavior of the new generation employees

      ByY.P. Sun

      chapter |4 pages

      Adhere to the scientific development and construct technician cradle—the connotation construction and practical exploration of the adult vocation skill training center of Shanghai Second

      Shujuan Lu & Ming Jiang
      ByS.J. Lu & M. Jiang

      chapter |4 pages

      Current situation, problems and solutions of highly skilled personnel training mode through school-enterprise cooperation

      Ming Jiang
      ByM. Jiang

      chapter |4 pages

      Adult students’ self-regulated learning ability evaluation research

      Bo Yang & Wenyan Song
      ByB. Yang & W.Y. Song

      chapter |4 pages

      Characteristics of general education in Taiwan’s universities and the inspirations to the universities in the Mainland

      Shuqin Ren
      ByS.Q. Ren

      chapter |4 pages

      A new model of forecast enrollment using fuzzy time series

      Hongxu Wang & Jianchun Guo Hao Feng & Fujin Zhang
      ByH.X. Wang, J.C. Guo, H. Feng & F.J. Zhang

      chapter |4 pages

      The application of 3D technology in vocational education

      Fawei He
      ByF.W. He

      chapter |4 pages

      Reform practice of cooking in higher education—take Sichuan Tourism University as an example

      Xiang Li
      ByX. Li

      chapter |6 pages

      Sports value outlook and physical training behavior of middle school students in China’s western ethnic minority regions

      ByH. Yang

      chapter |6 pages

      The support environment mechanism of clusters ecosystem

      Xi Zhan Yu & Chuan Bo Zhang
      ByX.Z. Yu & C.B. Zhang

      chapter |4 pages

      Exploration of the path construction of brand of building equipment group in Guangxi province

      Chunyi Duan, Yun Zheng & Jian Gong
      ByC.Y. Duan, Y. Zheng & J. Gong

      chapter |6 pages

      Group AHP and evidential reasoning methods in the evaluation of green building

      Xiao Yu He & Lu Ping Yang
      ByX.Y. He & L.P. Yang

      chapter |6 pages

      A Multi-Transactions-Oriented Interface Management Model

      X. Tu Q.F. Yang & P. Song
      ByX. Tu, Q.F. Yang, P. Song & X.Z. Yang

      chapter |4 pages

      The curriculum design of EM in the major of ME of the USA and its enlightenments

      ByL. Gong, Q. Xue & Z.J. Zhang

      chapter |4 pages

      The great significance and implement methods on university students’ sports spirit cultivation

      ByZ.H. Tang & C.L. Deng

      chapter |4 pages

      On curriculum development of vocational college teacher training

      Zhenwu Zhou
      ByZ.W. Zhou

      chapter |4 pages

      Research on integral social planning for age accommodated community

      Xiaoyun Li & Rong Yi
      ByX.Y. Li & R. Yi

      chapter |4 pages

      On the aid of sentence modification to enhance non-English majors’ grammatical proficiency in writing

      Junqiang Zhao & Shunliang Shi
      ByJ.Q. Zhao & S.L. Shi

      chapter |4 pages

      Construction of aesthetic education objective in physical education

      Chuan Zhou
      ByC. Zhou

      chapter |4 pages

      Preparation of lesson plans in higher education

      Xiaotao Guan
      ByX.T. Guan

      chapter |4 pages

      The analysis of external factors about sports marginalization of migrant workers in China

      Luojing Zhu
      ByL.J. Zhu

      chapter |4 pages

      Networked movie courseware theoretical exploration and development model research

      Xiaoping Li, Yongliang Hu, Qiong Xu, Zhenghong Wang & Lin Zhang Xiaojun Wang
      ByX.P. Li, Y.L. Hu, Q. Xu, Z.H. Wang, L. Zhang & X.J. Wang

      chapter |4 pages

      The influence of emotional intelligent and adversity quotient on job motivation: An evidence case from insurance company

      Mian Lin Xing Li
      ByM. Lin & X. Li

      chapter |4 pages

      Break through the traditional model and create a new way of teaching

      ByG.Z. Hou, X.Z. Wang & J. Wu

      chapter |4 pages

      Teaching experience on the stability design of portal frame

      Zaihua Zhang
      ByZ.H. Zhang

      chapter |4 pages

      The market concentration research of jujube processing industry in Hebei province

      Wei Chen & Liang-liang Wang
      ByW. Chen & L.-L. Wang

      chapter |4 pages

      The governance of higher education in the era of big data

      ByQ. Meng & X.D. Xu

      chapter |4 pages

      Study on the application of smartphone technology in college education

      ByL. Chen, C.H. Deng & Y. Yuan

      chapter |4 pages

      The influence of meta-cognitive strategies on English acquisition from private universities in China

      ByJ.H. Wang, X.D. Xu & X.L. Zhao

      chapter |6 pages

      The reform of Mechanical Principle teaching for cultivating outstanding mechanical engineers

      Zhanguo Zhang
      ByZ.G. Zhang

      chapter |4 pages

      Research on the development of Chinese higher education based on fractal theory

      Xiao Wang & Xiaolan Zhu
      ByX. Wang & X.L. Zhu

      chapter |4 pages

      Interpreting Starbucks’ image-creating and its functions in Chinese markets: A semiotic perspective

      Siyuan Huang
      ByS.Y. Huang

      chapter |4 pages

      Reform and practice in teaching data structures

      Xin Liu
      ByX. Liu

      chapter |4 pages

      An analysis on negative transfer of native language in second language acquisition

      Dongmei Wang
      ByD.M. Wang

      chapter |4 pages

      Deepening the graded teaching reform in higher mathematics

      ByR.L. Tian & X.W. Yang

      chapter |4 pages

      Strategies of pragmatic distance embodied in non-English majors’ English writings

      Junqiang Zhao & Xiaoli Zhang
      ByJ.Q. Zhao & X.L. Zhang

      chapter |4 pages

      Research and practice on Industry-University-Research collaborative training mode for innovative talents of forestry engineering specialties

      Xia Zheng, Xingong Li & Yiqiang Wu
      ByX. Zheng, X.G. Li & Y.Q. Wu

      chapter |4 pages

      Analysis of FDI spatial aggregation trend in the western region

      Jing Xu
      ByJ. Xu

      chapter |4 pages

      Teaching exploration and students’ innovative ability training based on “Testing Technology” course

      ByY.B. Zhou, Z.R. Wang, H.D. Wang & Y.J. Du

      chapter |4 pages

      Research on construction of public relations laboratory

      Hongyan Li
      ByH.Y. Li

      chapter |4 pages

      Connotation, investigation, methods and evaluation of international economic and trade major higher education internationalization

      Jing Xu
      ByJ. Xu

      chapter |4 pages

      The cultivation of language communication skills of students majoring in design

      Wenhui Li
      ByW.H. Li

      chapter |8 pages

      The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (II)

      Gang Fu Ping Zeng
      ByG. Fu & P. Zeng

      chapter |4 pages

      Based on the project of independent interaction open-ended engineering training teaching mode of reform and research

      ByX.F. Wang, S.G. Wang & Y.J. Cai

      chapter |4 pages

      Study on the modes of resource integration and utilization of foreign schools and enterprises

      ByP.J. Chen

      chapter |6 pages

      Information overflow from futures and spot markets to underlying assets: An empirical analysis based on China’s copper industry

      Lin Wu
      ByL. Wu

      chapter |4 pages

      Study of the construction of personalized college English teaching system based on investigation of learning needs

      ByX.X. Chen

      chapter |4 pages

      Research on instrument and equipment information management platform of testing laboratory

      Lixiong Zhang, Wei Hu, Jin Ding & Yanan Zhao
      ByL.X. Zhang, W. Hu, J. Ding & Y.N. Zhao

      chapter |4 pages

      The investigation and analysis of college students’ ESP autonomous learning

      Xin-jian Fan Xin-zheng Li
      ByX.-J. Fan & X.-Z. Li

      chapter |6 pages

      Application of AHP in graduate enrollment target allocation for instructors

      ByD.-B. Fu & F. Cheng

      chapter |4 pages

      Measuring impatience: Experiments of intertemporal choices

      ByY. Lu & C. Yang

      chapter |6 pages

      Research on the experimental teaching content and structure of business administration

      Gangquan Xu, Lingzhi Liu & Shuili Yang
      ByG.Q. Xu, L.Z. Liu & S.L. Yang

      chapter |4 pages

      A new management model of university scientific research funds based on the BSC

      ByY. Sun

      chapter |4 pages

      On risk evaluation index system of carbon finance in commercial banks in China

      Wenjuan Pan
      ByW.J. Pan

      chapter |4 pages

      On the translation teaching reform based on Project-Based Learning

      Minggui Zou
      ByM.G. Zou

      chapter |4 pages

      Research and practice on double-tutor system in undergraduate cultivation for Food Science & Engineering

      ByG.R. Sun, F.G. Du, S. Liu, Y.L. Zhang, G.Q. Jiang, X.X. Gao, D.R. Mao, K. Chang & P. Xv

      chapter |4 pages

      An empirical study on college students’ mobile assisted English learning

      Dongsheng Wang & Lijie Wang
      ByD.S. Wang & L.J. Wang

      chapter |4 pages

      English teaching method reform seen from the perspective of students

      Xingrong Xiang
      ByX.R. Xiang

      chapter |4 pages

      The problems and countermeasures of “micro-class” from the point of view of cognitive psychology

      Lihui Wang & Lijie Wang
      ByL.H. Wang & L.C. Wang

      chapter |4 pages

      Research and practice of practical teaching mode of core example through teaching

      ByJ.C. Zhang & L.C. Wang

      chapter |6 pages

      From incremental innovations to really new innovations: On the development of modern Chinese ink paintings

      ByQ. Zheng & Z.X. Chen

      chapter |4 pages

      Agricultural economics case teaching and effectiveness evaluation based on Markov chain

      ByS. Yu & G. Li

      chapter |4 pages

      Thinking about the transformation of application-oriented undergraduate colleges into applied technology colleges

      ByX.G. Song

      chapter |6 pages

      Research on international business talents cultivation of innovative thinking

      Jianling Li
      ByJ.L. Li

      chapter |4 pages

      On the multimodal evaluation in Business Spoken English Course

      Jian Zhang
      ByJ. Zhang

      chapter |4 pages

      Study on personnel training modes for engineering majors based on credit system

      ByX.H. Jiang & P.J. Chen

      chapter |4 pages

      Service links in the global value Chains and the Sino-US trade imbalance

      Lin Kong
      ByL. Kong

      chapter |4 pages

      Study on factors which influence CEO turnover in SOEs—the moderating effect of CEO power

      Kai Wang Yaqi Liu
      ByK. Wang & Y.Q. Liu

      chapter |4 pages

      Survey on rural middle school English education in Shaanxi—a case study of Shanyang No. 2 Middle School

      Qiangfu Yu & Zhen Chen
      ByQ.F. Yu & Z. Chen

      chapter |6 pages

      Research on the teaching reform of the SEE training

      ByW.J. Luo, L.P. Chen & X.D. Tian

      chapter |4 pages

      Analysis of road network accessibility demand based on different service objects

      ByL. Wang, X.Y. Wei & C.N. Gou

      chapter |4 pages

      A comparison of second language teaching methodology content-based instruction vs task-based instruction

      Yu Zhou Sheng Zhou
      ByY. Zhou & S. Zhou

      chapter |4 pages

      The exploratory examination of the teaching methods of business communication

      Bei Ju
      ByB. Ju

      chapter |4 pages

      Training way of ethnic education characteristic on border areas in Yunnan, China

      Y. Yang Y.L. Sun
      ByY. Yang, Y.L. Sun & L. Xu

      chapter |4 pages

      Reform and practice of teaching system of VC++ practice course based on CDIO

      Pingle Yang, Qinge Zhang & Yong Wang
      ByP.L. Yang, Q.G. Zhang & Y. Wang

      chapter |4 pages

      Construction experience of teacher team of mining engineering major

      ByS.W. Sun & H. Ding

      chapter |4 pages

      The influence of traditional culture on the safety of production

      Meiyun Zhang & Yin Guo
      ByM.Y. Zhang & Y. Guo

      chapter |4 pages

      Present situation and causes analysis of male early childhood teachers’ professional identity in dilemma

      ByF. Chen

      chapter |4 pages

      The trade effects of the US producer services investment in China

      Lin Kong
      ByL. Kong

      chapter |6 pages

      IAT application in technical translation

      ByD.F. Ge & N. He

      chapter |4 pages

      Research on moral education curriculum of the elementary schools in China

      Xuan Chu
      ByX. Chu

      chapter |4 pages

      Genre awareness in L2 reading and writing at the college level: A case study

      ByW. Huang

      chapter |4 pages

      Ideas on China’s foreign trade talent demand and teaching reform of international trade specialty

      ByF.H. Meng & M. Zheng

      chapter |4 pages

      Study on the capacity of the quantity of agricultural labor force in urban-rural area in China

      Lifang Zhang, Ying Li & Chunyang Jiang
      ByL.F. Zhang, Y. Li & C.Y. Jiang

      chapter |4 pages

      Empirical study on the operating performance of Chinese military quoted companies

      Lifang Zhang & Zhichao Liu
      ByL.F. Zhang & Z.C. Liu

      chapter |4 pages

      Financial performance evaluation on medicine-listed companies based on factor analysis method

      Qing-Dong Li & Jia-Hui Lin
      ByQ.-D. Li & J.-H. Lin

      chapter |4 pages

      Discussion on physics teaching innovation: Taking Coulomb’s law as an example

      ByW. Shao, B. Jiang & J.K. Lv

      chapter |4 pages

      From flipped classroom to physics teaching

      ByJ.K. Lv, W. Shao & B. Jiang

      chapter |4 pages

      Research on community-based family education guidance for mobile children school of education

      ByF. Chen

      chapter |4 pages

      Flipped classrooms and bilingual courses

      Rui Wang Kathy Gause
      ByR. Wang, K. Gause & H. Sun

      chapter |4 pages

      The inspiration of the American moral education in university

      Shasha Yin
      ByS.S. Yin

      chapter |4 pages

      Framing global brands: Frame alignment strategies on legitimacy in host country markets

      Jing Huang
      ByJ. Huang

      chapter |4 pages

      The relationship between the primary school enrollment and economic growth speed in Hubei province

      Jin Luo
      ByJ. Luo

      chapter |4 pages

      Competitive advantage and dynamic adjustment of capital structure

      Dongqin Zhu
      ByD.Q. Zhu

      chapter |4 pages

      Implications of Paired Reading Schema for China’s foreign language teaching

      Binbin Wu
      ByB.B. Wu

      chapter |4 pages

      Environmental regulation and the evolution of industrial structure

      ByM.Q. Hu & P. Wang

      chapter |4 pages

      Incorporating soft skills in software curriculum construction

      ByN.K. Jiang, H.Y. Mao, J.Y. Zhang & A. Wang

      chapter |4 pages

      Cultivating local university mechanical specialty undergraduates’ innovative ability relied on discipline competitions

      ByY.B. Zhou, H.D. Wang, D.J. Zhu & H. Cheng

      chapter |4 pages

      Differences between Chinese and Western ethics based on The Joy Luck Club

      ByX.L. Chen

      chapter |4 pages

      Regulation of Internet Investor Relations: A comparison between USA and China

      Yan Jie Feng, Min Chen & Ying Fan
      ByY.J. Feng, M. Chen & Y. Fan

      chapter |6 pages

      Analysis of ‘pyramid-shaped’ undergraduate training system: Based on cultivation of excellence accountants (financial managers)

      Lingna Mo Jiadi Li
      ByL.N. Mo, J.D. Li & J. Sun

      chapter |4 pages

      A study on improving college students’ creativity by constructing “innovation centers”

      ByM.Z. Liao, D.Y. Yao & C.Y. Jiang

      chapter |4 pages

      How does the establishment of CAFTA affect CO emissions of China?

      Yuhuan Zhao
      ByY.H. Zhao

      chapter |4 pages

      On Outward Bound for college students conducted by China University of Geosciences (Wuhan)

      Lun Li & Xiao Hong Niu
      ByL. Li & X.H. Niu

      chapter |4 pages

      A survey of current status of self-efficacy concerning college students’ emotion regulation

      Huiying Liu, Bian Du, Xueke Huang & Yanjie Hou
      ByH.Y. Liu, B. Du, X.K. Huang & Y.J. Hou

      chapter |4 pages

      The exploration of the integrated teaching mode of interpretation under the perspective of Piaget’s theory of cognitive

      Xiao-ya Qin
      ByX.-Y. Qin

      chapter |4 pages

      Does export growth increase CO2 emissions of China?

      Yuhuan Zhao
      ByY.H. Zhao

      chapter |4 pages

      Tourism informationization teaching design and practice of tourism management professional in university

      ByW. Zhang, S.Q. Tian & L.L. Gou

      chapter |4 pages

      Leave career predicament, promote self-improvement—to reduce the college teaching secretaries’ decompression

      Hong Wang
      ByH. Wang

      chapter |6 pages

      Large shareholders’ participation, issuing discount and tunneling in private placement

      ByC. Xie & Q. Xu

      chapter |4 pages

      Constructing the practical teaching platform of the pan-engineering and whole process to develop the excellent engineers in frontline of production

      Shunpeng Zeng, Zhilin Qi, Kanhua Su & Jingcheng Liu Xiuwen Yang
      ByS.P. Zeng, Z.L. Qi, K.H. Su, J.C. Liu & X.W. Yang

      chapter |4 pages

      Operating mechanism construction of university technology transfer organizations

      Xiaoli Li
      ByX.L. Li

      chapter |6 pages

      The analysis on cognition and behavioral intention of adventure tourists to Chengdu

      Tingting Xiao & Mei Li Yong Yu
      ByT.T. Xiao, M. Li, Y. Yu, C.H. Ma, C. Yu, Y. Liao & X.H. Yang

      chapter |6 pages

      Impact of risk propensity and entrepreneurial self-efficacy on entrepreneurial intention

      Botao Yan Kunshu Ma
      ByB.T. Yan & K.S. Ma

      chapter |4 pages

      A research on approaches and methods of cultivation of the professional core competence for higher vocational colleges

      Lihong Yang Qingfeng Chai, Qiang Zeng & Zhaohua Yu
      ByL.H. Yang, Q.F. Chai, Q. Zeng & Z.H. Yu

      chapter |4 pages

      Can investors’ attention affect earnings management? Evidences from China

      Hao-jing Guo & Qian-wei Ying
      ByH.-J. Guo & Q.-W. Ying

      chapter |4 pages

      Exploration of the effectiveness strategy in university physical education

      ByK. Shen

      chapter |4 pages

      Research on safety and appliance of mobile-phone QR code payment tool based on QFD

      Cai Xia Chen, Chun Shi & Xian Fen Zhang Qi Xiang Lan
      ByC.X. Chen, C. Shi, X.F. Zhang & Q.X. Lan

      chapter |4 pages

      Analysis on using performance and optimization of excellent resource-sharing course

      Guihua Wang, Debo Ding & Tingxian Qian
      ByG.H. Wang, D.B. Ding & T.X. Qian

      chapter |4 pages

      The research and practice of the undergraduate graduation design based on the national excellent engineers training plan

      Jiang-chuan Liu, Zhi-gang Yin & Wei Ji
      ByJ.-C. Liu, Z.-G. Yin & W. Ji

      chapter |4 pages

      Evolution and introspection on the allocation of resources in higher education since the founding of new China

      ByB. Peng

      chapter |4 pages

      Influencing factors of MICE tourism based on experience economy—case of Guilin in China

      Ying Tang & Yun Zhao
      ByY. Tang & Y. Zhao

      chapter |4 pages

      Diversified cultivation for cultural awareness in college English teaching

      Mingcai Wu
      ByM.C. Wu

      chapter |4 pages

      Influence on English translation caused by culture difference between China and the West

      Yijun Huang
      ByY.J. Huang

      chapter |4 pages

      Themes of education philosophy in modern society

      Guiling Han
      ByG.L. Han

      chapter |4 pages

      Graphic design and visual processing of computers

      Luhua Zhao
      ByL.H. Zhao

      chapter |4 pages

      Ideas and advantages of Sino-foreign cooperative education

      Guimin Feng
      ByG.M. Feng

      chapter |4 pages

      Exploration for new rural social pension insurance system in China

      ByZ. Zhang

      chapter |4 pages

      Cultivation of vocational students’ English practical ability based on multimodal theory

      Jinrong Shu
      ByJ.R. Shu

      chapter |4 pages

      Construction design and maintenance measures for underground concrete construction

      Fenglan Tian Donghai Bai
      ByF.L. Tian & D.H. Bai

      chapter |4 pages

      Computer information safety analysis based on the network database data storage principle

      Yanjie Zhou & Min Wen
      ByY.J. Zhou & M. Wen

      chapter |4 pages

      Advantages of integration of multimedia network and interactive English teaching

      Juan Lei
      ByJ. Lei

      chapter |4 pages

      Strategy of college students’ psychological health education based on position requirements

      Huabei Hu
      ByH.B. Hu

      chapter |4 pages

      Legislation principles and operation efficiency of European and American ecotourism

      Buyao Guo
      ByB.Y. Guo

      chapter |4 pages

      Strategy of e-commerce development in chinese clothing retail

      Zhuo Chen
      ByZ. Chen

      chapter |4 pages

      Evaluation index system and model for the construction of school ethos in university classes

      Guanghai Shang, Qiankun Yang & Shiqi Liu
      ByG.H. Shang, Q.K. Yang & S.Q. Liu

      chapter |4 pages

      Relationship between innovation training of social sports instructors and ecological sports

      Bin Wang Jianrui Yu
      ByB. Wang & J.R. Yu

      chapter |4 pages

      Dividend policy and corresponding stock market reaction in China

      Meiling Liu
      ByM.L. Liu

      chapter |4 pages

      Analysis on creativity application in painting teaching

      Lihua He
      ByL.H. He

      chapter |4 pages

      Cooperative marketing game based on industrial cluster

      Yijun He
      ByY.J. He

      chapter |4 pages

      The analysis of wisdom for Chongqing tourism public information service system

      Yan Liu & Wentian Jiang
      ByY. Liu & W.T. Jiang

      chapter |4 pages

      Application of humanistic management in sports clubs

      Yanni Zhang
      ByY.N. Zhang

      chapter |4 pages

      Education mode of applied innovative talents in higher vocational medical colleges

      Jianrui Yu
      ByJ.R. Yu

      chapter |4 pages

      Cultural governance mode of response mechanism and national identity of ethnic-minority sport culture policy

      Yunong Wu
      ByY.N. Wu

      chapter |4 pages

      Function and value of cultural communication in national folk sports events

      Bikai Dong
      ByB.K. Dong
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