International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

Topics explored include:

* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability.

Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research

part |50 pages

Heritage and Cultural Tourism and Products

chapter |13 pages

Heritage and cultural tourism: a marketing – focused approach

ByEvangelos Christou

chapter |10 pages

The marketing of Australian cultural tourist attractions: a case study from Sydney

ByIan McDonnell, Christine Burton

chapter |14 pages

Culture as a component of the hospitality product

ByWil Munsters, Daniela Freund de Klumbis

chapter |11 pages

Cultural tourism packages: the role of smart cards in the Alps

ByHarald Pechlaner, Dagmar Abfalter

part |58 pages

Operational management of cultural and heritage sites

chapter |13 pages

Operational management of cultural and heritage sites

ByHarry Coccossis

chapter |14 pages

Cultural tourism attractions and environmental performance

ByDavid Leslie

chapter |13 pages

Cultural tourists in a cultural capital: Helsinki

ByArvo Peltonen

part |56 pages

Environmental Management and Sustainability

part |69 pages

New Media and Technologies

chapter |15 pages

Intelligent information interactions for cultural tourism destinations

ByStavros Christodoulakis, Fotis Kazasis, George Anestis, Nektarios Moumoutzis

chapter |18 pages

Destination information, marketing and management systems and sustainable heritage tourism development

ByDorothea Papathanasiou-Zuhrt, Odysseas Sakellaridis

chapter |7 pages

The future of the past: visions and trends for cultural tourism sector

ByMarianna Sigala, David Leslie