Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.

This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history.

With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

chapter |8 pages


Realizing new pathways to public relations history
ByBurton St. John, Margot Opdycke Lamme, Jacquie L’Etang

part I|65 pages

Public relations history and faith

chapter 1|17 pages

The strategic heart

The nearly mutual embrace of religion and public relations
ByRobert Brown

chapter 2|13 pages

State and church as public relations history in Ireland, 1922–2011

ByFrancis Xavier Carty

chapter 3|15 pages

The public relations and artful devotion of Hildegard Von Bingen

ByCylor Spaulding, Melissa D. Dodd

chapter 4|18 pages

An alternative view of social responsibility

The ancient and global footprint of caritas and public relations
ByDonn James Tilson

part II|100 pages

Public relations history and politics/government

chapter 5|14 pages

The coercion of consent

The manipulative potential of FBI public relations during the J. Edgar Hoover era
ByMatthew Cecil

chapter 6|17 pages

Forgotten roots of international public relations

Attempts of Germany, Great Britain, Czechoslovakia, and Poland to influence the United States during World War I
ByMichael Young, Michael Kunczik

chapter 7|20 pages

Government is different

A history of public relations in American public administration
ByMordecai Lee

chapter 8|16 pages

Building certainty in uncertain times

The construction of communication by early medieval polities
BySimon Moore

chapter 9|16 pages

I, Claudius the Idiot

Lessons to be learned from reputation management in Ancient Rome
ByChristian Schnee

part III|79 pages

Public relations history and reform

chapter 11|16 pages

Between international and domestic public relations

Cultural diplomacy and race in the 1949 ATMA “Round-the-World Tour”
ByFerdinando Fasce

chapter 12|13 pages

Shell Oil as a window into the development of public relations in Nigeria

From information management to social accountability
ByIsmail Adegboyega Ibraheem, Abigail Odozi Ogwezzy-Ndisika, Tunde Akanni

chapter 13|18 pages

The intersection of public relations and activism

A multinational look at suffrage movements
ByDiana Knott Martinelli

chapter 14|15 pages

Ubuntu, professionalism, activism, and the rise of public relations in Uganda 1

ByBarbra Natifu, Amos Zikusooka

chapter 15|15 pages

Sarah Josepha Hale, editor/advocate

ByErika J. Pribanic-Smith

part IV|97 pages

Public relations history and the profession

chapter 16|16 pages

The historical development of public relations in Turkey

The rise of a profession in times of social transformation
ByA. Banu Bıçakçı, Pelin Hürmeriç

chapter 17|17 pages

An agent of change

Public relations in early twentieth-century Australia
ByRobert Crawford, Jim Macnamara

chapter 18|16 pages

The “new technique”

Public relations, propaganda, and the American public, 1920–25
ByMargot Opdycke Lamme

chapter 19|15 pages

Arthur Page and the professionalization of public relations

ByKaren Miller Russell

chapter 20|19 pages

The good reason of public relations

PR News and the selling of a field
ByBurton St. John

chapter 21|12 pages

Defining public in public relations

How the 1920s debate over public opinion influenced early philosophies of public relations
ByKevin Stoker