ABSTRACT

When retrieving a quote from memory, evaluating a testimony’s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or difficulty, of fluency or disfluency. Such "experiences of thinking" occur with every cognitive process, including perceiving, processing, storing, and retrieving information, and they have been the defining element of a vibrant field of scientific inquiry during the last four decades.

This book brings together the latest research on how such experiences of thinking influence cognition and behavior. The chapters present recent theoretical developments and describe the effects of these influences, as well as the practical implications of this research. The book includes contributions from the leading scholars in the field and provides a comprehensive survey of this expanding area. This integrative overview will be invaluable to researchers, teachers, students, and professionals in the field of social and cognitive psychology.

chapter 1|8 pages

Experiencing thinking

ByRAINER GREIFENEDER, CHRISTIAN UNKELBACH

part |2 pages

PART I Principles of fl uency

chapter 2|22 pages

A general model of fl uency effects in judgment and decision making

ByCHRISTIAN UNKELBACH, RAINER GREIFENEDER

chapter 4|20 pages

Once more with feeling! Familiarity and positivity as integral consequences of previous exposure

ByTERESA GARCIA-MARQUES, DIANE M. MACKIE,

chapter 5|15 pages

Fluency in context: Discrepancy makes processing experiences informative

ByJOCHIM HANSEN, MICHAELA WÄNKE

chapter 6|14 pages

Disfl uency sleeper effect: Disfl uency today promotes fl uency tomorrow

ByDANIEL M. OPPENHEIMER, ADAM L. ALTER

part |2 pages

PART II Fluency in social processing

chapter 7|18 pages

Ease and persuasion: Multiple processes, meanings, and effects

ByPABLO BRIÑOL, ZAKARY L. TORMALA, RICHARD E. PETTY

chapter 9|18 pages

When good blends go bad: How fl uency can explain when we like and dislike ambiguity

ByJAMIN HALBERSTADT, PIOTR WINKIELMAN

part |2 pages

PART III Adaptive and strategic uses of fl uency

chapter 11|17 pages

Critical feeling: The strategic use of processing fl uency

ByROLF REBER

chapter 12|30 pages

The ecological validity of fl uency

BySTEFAN M. HERZOG, RALPH HERTWIG

chapter 13|14 pages

About swift defaults and sophisticated safety nets: A process perspective on fl uency’s validity in judgment

ByRAINER GREIFENEDER, HERBERT BLESS, SABINE G. SCHOLL

part |2 pages

PART IV Final assessment

chapter 15|5 pages

Thinking about “experiences of thinking”: Fluency in six principles

ByCHRISTIAN UNKELBACH, RAINER GREIFENEDER