When retrieving a quote from memory, evaluating a testimony’s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or difficulty, of fluency or disfluency. Such "experiences of thinking" occur with every cognitive process, including perceiving, processing, storing, and retrieving information, and they have been the defining element of a vibrant field of scientific inquiry during the last four decades.

This book brings together the latest research on how such experiences of thinking influence cognition and behavior. The chapters present recent theoretical developments and describe the effects of these influences, as well as the practical implications of this research. The book includes contributions from the leading scholars in the field and provides a comprehensive survey of this expanding area. This integrative overview will be invaluable to researchers, teachers, students, and professionals in the field of social and cognitive psychology.

part I|90 pages

Principles of fluency

chapter 3|17 pages

The sources of fluency

Identifying the underlying mechanisms of fluency effects

chapter 4|20 pages

Once more with feeling!

Familiarity and positivity as integral consequences of previous exposure

chapter 5|15 pages

Fluency in context

Discrepancy makes processing experiences informative

chapter 6|14 pages

Disfluency sleeper effect

Disfluency today promotes fluency tomorrow

part II|72 pages

Fluency in social processing

chapter 7|18 pages

Ease and persuasion

Multiple processes, meanings, and effects

chapter 8|14 pages

Assimilation or contrast?

How fluency channels comparison processing

chapter 9|18 pages

When good blends go bad

How fluency can explain when we like and dislike ambiguity

part III|84 pages

Adaptive and strategic uses of fluency

chapter 11|17 pages

Critical feeling

The strategic use of processing fluency

chapter 13|14 pages

About swift defaults and sophisticated safety nets

A process perspective on fluency's validity in judgment

chapter 14|21 pages

Fluency and behavior regulation

Adaptive and maladaptive consequences of a good feeling

part IV|7 pages

Final assessment