Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades.

To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

chapter 1|26 pages

Furnishing the Edifice

Ongoing Research on Public Relations as a Strategic Management Function
ByJames E. Grunig

chapter 2|26 pages

Feminist Phase Analysis in Public Relations

Where have We Been? Where do We Need to Be?
ByLarissa A. Grunig

chapter 3|26 pages

The Relationship between Public Relations and Marketing in Excellent Organizations

Evidence from the IABC Study
ByJames E. Grunig, Larissa A. Grunig

chapter 4|14 pages

Refurnishing the Grunig Edifice

Strategic Public Relations Management, Strategic Communication and Organizational Leadership
ByNigel M. de Bussy

chapter 5|15 pages

Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication

BySandra Duhé, Donald K. Wright

chapter 6|18 pages

Aligning Public Relations With The Demands Of Globalization

Conceptual Foundations for a Theory of Global Public Relations
ByKrishnamurthy Sriramesh, Yunna Rhee, Minjung Sung

chapter 7|17 pages

Conceptualizing Publics and Constructing Public Relations Theory

The Situational Theory of Problem Solving and Its New Research
ByJeong-Nam Kim, Lan Ni

chapter 8|20 pages

Measuring the Edifice

Public Relations Measurement and Evaluation Practices Over the Course of 40 Years
ByFraser Likely, Tom Watson

chapter 9|15 pages

Strategic Communication and Conflict Resolution

Contributions to Institutionalization in Public Relations
ByKenneth D. Plowman, Robert I. Wakefield

chapter 10|15 pages

Power and Influence in Public Relations

ByBruce K. Berger, Bryan H. Reber

chapter 11|17 pages

A Philosophy of Reflective Ethical Symmetry

Comprehensive Historical and Future Moral Approaches in the Excellence Theory
ByShannon A. Bowen, Tiffany Derville Gallicano

chapter 12|15 pages

Globalization, Public Relations, and Activism for Social Change

A Culture-Centered Approach
ByMohan J. Dutta

chapter 13|19 pages

The Effects of Organization—Public Relationship Types and Quality on Crisis Attributes

ByChun-ju Flora Hung-Baesecke, Yi-Ru Regina Chen

chapter 14|16 pages

Public Relations Historiography

Perspectives of a Functional-Integrative Stratification Model
ByGünter Bentele

chapter 15|8 pages

Organizational Contexts and Strategic Impacts

On Power and Mediation
ByDejan Verčič, Ana Tkalac Verčič

chapter 16|15 pages

Institutionalization, Organizations, and Public Relations

A Dual Process
ByAnne Gregory, Emanuele Invernizzi, Stefania Romenti

chapter 17|20 pages

Strategic Communication

Pillars and Perspectives of an Alternative Paradigm
ByDerina R. Holtzhausen, Ansgar Zerfass

chapter 18|21 pages

The Pretoria School of Thought

From Strategy to Governance and Sustainability
ByEstelle de Beer, Benita Steyn, Ronél Rensburg

chapter 19|12 pages

The Grunig Legacy to Academic Studies and Professional Practice in Latin America

ByMaria Aparecida Ferrari

chapter 20|13 pages

The Process if Conducting the Excellence Study

A Personal Reconstruction of Leadership
ByDavid Dozier, Louis C. Williams

chapter 21|26 pages

The Influence Of Excellence

A Citation Analysis of the Excellence Study in PR Scholarship, 1992–2011
ByYi-Hui Christine Huang, Joanne Chen Lyu