Research on popular culture is a dynamic, fast-growing domain. In scholarly terms, it cuts across many areas, including communication studies, sociology, history, American studies, anthropology, literature, journalism, folklore, economics, and media and cultural studies. The Routledge Companion to Global Popular Culture provides an authoritative, up-to-date, intellectually broad, internationally-aware, and conceptually agile guide to the most important aspects of popular culture scholarship.

Specifically, this Companion includes:

  • interdisciplinary models and approaches for analyzing popular culture;
  • wide-ranging case studies;
  • discussions of economic and policy underpinnings;
  • analysis of textual manifestations of popular culture;
  • examinations of political, social, and cultural dynamics; and
  • discussions of emerging issues such as ecological sustainability and labor.

Featuring scholarly voices from across six continents, The Routledge Companion to Global Popular Culture presents a nuanced and wide-ranging survey of popular culture research.

chapter |11 pages


Global Popular Culture

part I|162 pages


chapter I 1|10 pages

Political Economy

chapter I 3|9 pages

Social Semiotics

chapter I 4|11 pages


The Lived Experience of Popular Culture

chapter I 5|10 pages

The Media and Democratization

chapter I 6|11 pages

Participation (Un)Limited

Social Media and the Prospects of a Common Culture

chapter I 7|16 pages

Designing Affective Consumers

Emotion Analysis in Market Research

chapter I 8|10 pages

The Metrics, Reloaded

chapter I 9|9 pages

Roland Barthes's Mythologies

A Breakthrough Contribution to the Study of Mass Culture

chapter I 10|7 pages

The Humdrum

chapter I 11|9 pages


chapter I 14|10 pages

Studying Change in Popular Culture

A “Middle-Range” Approach

chapter I 15|15 pages

Externalism and Linked Brains:

Popular Culture as a Knowledge-Creating Deme

part II|204 pages


chapter II 16|12 pages

De Do Do Do, De Da Da Dadaism

Popular Culture and the Avant-Garde

chapter II 17|10 pages

Privatization Is the New Black

Quality Television and the Re-Fashioning of the U.S. Prison Industrial Complex

chapter II 20|15 pages

Black Frankenstein and Racial Neoliberalism in Contemporary American Cinema

Reanimating Racial Monsters in Changing Lanes

chapter II 21|15 pages

Nonverbal Signals as Key to Howard Hawks' Cinema

The Importance of Adaptors in His Girl Friday

chapter II 23|14 pages

Agitprop Rap?

“Ill Manors” and the Impotent Indifference of Social Protest

chapter II 24|10 pages

World Music

The Fabrication of a Genre

chapter II 27|15 pages

“We Cannot Live in Our Own Neighborhood”

An Approach to the Construction of Intercultural Communication in Television News

chapter II 28|10 pages

Online Tabloid Newspapers

chapter II 29|9 pages

Media Representation of Science and Health

The Case of Coma

chapter II 30|14 pages

Mass Movement

Popular Culture and the End of the Corset

chapter II 31|10 pages

Shirley Temple

Child Star

chapter II 32|12 pages

Retro in Contemporary Bombay Cinema

part III|141 pages


chapter III 33|9 pages

The Personal Is Political

The Political Economy of Noncommercial Radio Broadcasting in the United States

chapter III 34|9 pages

Little Hollywoods

The Cultural Impacts of Runaway Film Production

chapter III 35|10 pages

The Next Ronald Reagan?

Celebrity, Social Entrepreneurism, and the Case of Brazilian TV Host Luciano Huck

chapter III 36|10 pages

Solidarity Matters

Global Solidarity, Revolution and Indigenous Peoples in Latin America

chapter III 37|9 pages

Performing Native Identities

Human Displays and Indigenous Activism in Marcos' Philippines

chapter III 38|10 pages

“Like” It or Not

The impact of Facebook and Social Networking Sites on Adolescents' Responses to Peer Influence

chapter III 40|9 pages

‘Creativity Is for People – Art's for Posh People'

Popular Culture and the UK's New Labour Government

chapter III 41|13 pages

The Politics and Possibilities of Media Reform

Lessons from the UK

chapter III 42|10 pages

Spaces of Emotions

Technology, Media and Affective Activism

chapter III 44|8 pages

Capitals without Countries

Cairo and Beirut in English

chapter III 45|10 pages

La Sape

Fashion and Performance