ABSTRACT

New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines.
This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes  the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy.
This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.

chapter |21 pages

From ‘civilizing' Māori to fruit-driven exuberance

An introduction to wine in New Zealand

part |80 pages

Production

chapter |16 pages

Boutiques and behemoths 1

The transformation of the New Zealand wine industry 1990–2012

chapter |17 pages

Finding a place for New Zealand wine

Terroir and regional denominations

chapter |15 pages

Working the vines

ni-Vanuatu labour, Central Otago Pinot, and economic development in Vanuatu

chapter |17 pages

Beyond the flawed narratives of a crisis of oversupply

A conceptual fix for New Zealand wine

part |49 pages

Promotion

chapter |15 pages

Brand New Zealand wine

Architecture, positioning and vulnerability in the global marketplace

chapter |17 pages

What's in a name?

Labels and branding in the New Zealand wine industry

part |56 pages

Consumption

chapter |16 pages

Wines of distinction

From elite refinement to reflexive democratization

chapter |18 pages

Between the vines

Wine tourism in New Zealand

part |44 pages

Place studies

chapter |16 pages

Martinborough

A tourist idyll