The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

part I|139 pages

Conceptual Foundations of Strategic Communication

chapter 1|15 pages

Strategic Communication

Opportunities and Challenges of the Research Area1
ByDerina Holtzhausen, Ansgar Zerfass

chapter 2|16 pages

(Re-)Reading Clausewitz

The Strategy Discourse and its Implications for Strategic Communication
ByHoward Nothhaft, Hagen Schölzel

chapter 3|19 pages

The Strategic Turn in Communication Science

On the History and Role of Strategy in Communication Science From Ancient Greece Until the Present Day
BySimon Møberg Torp

chapter 4|21 pages

Strategic Communication and the Public Sphere From a European Perspective1

ByGünter Bentele, Howard Nothhaft

chapter 5|19 pages

Dewey, the Public Sphere, and Strategic Communication

ByCharles C. Self

chapter 6|20 pages

Strategic Communication in a Networked World

Integrating Network and Communication Theories in the Context of Government to Citizen Communication
ByLindsay Young, Willem Pieterson

chapter 7|14 pages

Contextual Distortion

Strategic Communication versus the Networked Nature of Nearly Everything
ByPriscilla Murphy

chapter 8|14 pages

Social Theories for Strategic Communication1

ByØyvind Ihlen, Piet Verhoeven

part II|125 pages

Institutional and Organizational Dimensions

chapter 9|14 pages

Strategic Communication as Institutional Work

ByMagnus Fredriksson, Josef Pallas

chapter 10|15 pages

Cultural Influences on Strategic Communication

ByKim A. Johnston, James L. Everett

chapter 11|18 pages

Strategic Communication

The Role of Polyphony in Management Team Meetings
ByHelle Kryger Aggerholm, Christa Thomsen

chapter 12|11 pages

Strategy as Communicational Practice in Organizations

ByMarlene Marchiori, Sergio Bulgacov

chapter 13|13 pages

Good Governance and Strategic Communication

A Communication Capital Approach1
ByPatricia Riley, Gail Fann Thomas, Rebecca Weintraub, Allison Noyes, Stephanie Dixon

chapter 14|15 pages

Adopting an Entrepreneurial Perspective in the Study of Strategic Communication

ByEmanuele Invernizzi, Stefania Romenti

chapter 15|15 pages

The Role of Communication Executives in Strategy and Strategizing

ByFinn Frandsen, Winni Johansen

part III|83 pages

Implementing Strategic Communication

chapter 18|18 pages

Framing as a Strategic Persuasive Message Tactic

ByKenneth E. Kim

chapter 20|16 pages

Images with Messages

A Semiotic Approach to Identifying and Decoding Strategic Visual Communication
ByJanis Teruggi Page

chapter 22|14 pages

Strategic Communication in Participatory Culture

From One- and Two-Way Communication to Participatory Communication Through Social Media
ByJesper Falkheimer, Mats Heide

part IV|220 pages

Domains of Practice

chapter 23|17 pages

Institutionalization in Public Relations

Another Step in Examining its Place in Strategic Communication
ByRobert I. Wakefield, Kenneth D. Plowman, Alex Curry

chapter 24|13 pages

Strategy in Advertising

ByTino G. K. Meitz, Guido Zurstiege

chapter 25|13 pages

The Strategic Context of Political Communication

BySpiro Kiousis, Jesper Strömbäck

chapter 26|13 pages

Communicating Strategically in Government

ByKirsten Kozolanka

chapter 27|15 pages

Strategic Health Communication

Theory- and Evidence-Based Campaign Development
ByConstanze Rossmann

chapter 28|15 pages

Strategic Activism for Democratization and Social Change

ByCheryll Ruth Soriano

chapter 29|20 pages

Strategic Dimensions of Public Diplomacy

ByMartin Löffelholz, Claudia Auer, Alice Srugies

chapter 30|22 pages

Strategic Communication Practice of International Nongovernmental Organizations

ByAndreas Schwarz, Alexander Fritsch

chapter 31|16 pages

Terrorism as Strategic Communication

ByLiane Rothenberger

chapter 32|11 pages

Strategic Intent andCrisis Communication

The Emergence of a Field
ByW. Timothy Coombs, Sherry J. Holladay

chapter 34|13 pages

Strategizing Risk Communication

ByJuliana Raupp

chapter 35|12 pages

Strategic Communication During Change

ByRita Järventie-Thesleff, Johanna Moisander, Mikko Villi

chapter 36|16 pages

Social Media and Strategic Communication

An Examination of Theory and Practice in Communication Research
ByBobbi Kay Lewis, Cynthia Nichols

chapter 37|11 pages

Global Strategic Communication

From the Lens of Coordination, Control, Standardization, and Localization
ByJuan-Carlos Molleda, Sarabdeep Kochhar