This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme by "ethical" shoppers is warranted. It goes about this assessment by analyzing the claim of ethical shopping and by scrutinizing the specific contribution of the Fairtrade Certification Mark to producer’s welfare. This assessment is based on information gathered in a mixture of desk-based research and fieldwork carried out in Argentina, Bolivia, Chile, Peru, Tanzania and South Africa. This book comprises separate chapters written by academics of various backgrounds, who have worked together on Fairtrade, it should however be noted that the authors do not necessarily hold a common set of views in respect to Fairtrade.

part I|15 pages

Overview and introduction

part II|180 pages

Governance and institutions

chapter 1|24 pages

Fairtrade governance and its impact on local development

A framework
ByMartha Prevezer

chapter 2|36 pages

A short history of Fairtrade certification governance

ByElizabeth Anne Bennett

chapter 3|17 pages

Fair Trade: partners in development?

A reassessment of trading partnerships within the Fair Trade model
ByMatthew Anderson

chapter 4|26 pages

The international fair trade movement

Actors and regulatory approaches
ByMarise Cremona, Gracia Marín Durán

chapter 5|75 pages

Fair trade in the European Union

Regulatory and institutional aspects
ByMarise Cremona, Gracia Marín Durán

part III|67 pages

Trust and ethics

chapter 6|33 pages

Fairtrade, trust, risk, and the company concession model

ByJanet Dine

chapter 7|14 pages

Fairtrade and labour standards

Why Fairtrade is succeeding where international law has failed
ByKirsteen Shields

chapter 8|18 pages

Ethical shopping and trusting morality

ByAndrew Fagan

part IV|98 pages

Fairtrade in action

chapter 9|19 pages

Beyond price – Fairtrade and capacity building

The case of Cooperativa Naranjillo in Peru
ByShannon Sutton

chapter 10|55 pages

Empirical evidence from South Africa

ByBrigitte Granville, Steven Telford

chapter 11|22 pages

Labelling challenges in Fairtrade

A need for harmonization?
ByRohan Kariyawasam