China’s soft power has attracted considerable attention in the recent decade. In this volume scholars from the U.K., Europe, the U.S., Singapore, Australia, Hong Kong and mainland China, including a number of well established and well known analysts on China, examine main areas where China has made noticeable advances in its appeal and influence. They include China’s foreign policy discourse, international communication, cultural diplomacy, and foreign assistance. In addition, Chinese concept of soft power, foreign policy strategy, and the relationship between its international standing and that of the U.S. are also closely analysed. The volume covers some of the most recent development and assesses China’s soft power critically. This book offers an assessment of China’s efforts to cultivate its international image, as well as a critique of Nye’s theory of soft power. It draws on case studies of the Chinese diplomatic practice and utilizes world opinion polls. This volume offers a theoretical and empirical perspective on the discussion on soft power with a particular focus on China’s soft power.

chapter |20 pages


The soft power concept and a rising China *
ByHongyi Lai

chapter |18 pages

'Soft power' and Chinese soft power

ByYongnian Zheng, Chi Zhang

chapter |19 pages

The Quandary of China's Softpower Rhetoric

The “peaceful-rise” concept and internal debate
ByDominik Mierzejewski

chapter |21 pages

China's Cultural Diplomacy

Going for soft power
ByHongyi Lai

chapter |17 pages

Challenges for China's International Communication

ByYiyi Lu

chapter |17 pages

Challenges for China's Harmonious Diplomacy *

ByCheng (Jason) Qian

chapter |32 pages

Debunking the Myth of China's Soft Power

Changes in China's use of foreign assistance from 1949 to the present
ByMerriden Varrall

chapter |21 pages

Is China Rising at America's Expense?

Anti-Americanism and pro-China sentiments in global public opinion
ByZixiao Yang, David Zweig, Zhengxu Wang

chapter |21 pages

China's Foreign Policy as a Rising Power in the Early Twenty-First Century

The struggle between taoguangyanghui and assertiveness
BySuisheng Zhao