The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.

Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

chapter |6 pages


section I|100 pages

Theoretical and conceptual aspects of sport communication

chapter 2|9 pages

In a Different Game?

Reflections On Sports in the Media As Seen From a Play and Game Perspective

chapter 3|9 pages

Gender in the Workplace

Using a Post-Structural Approach to Theorize Diversity in Sports Media Organizations

chapter 4|8 pages

TV Broadcasting

Toward a Pluri- and Inter-Semiotic Approach

chapter 6|10 pages

Social Media and Sport Communication

Abundant Theoretical Opportunities

chapter 10|10 pages

Athlete–media Communication

A Theoretical Perspective On How Athletes Use and Understand Gendered Sport Communication

section |101 pages

Traditional Media Associated with Sport Communication

chapter 11|10 pages

A Global Crisis?

International Perspectives On the State of Print Sport Media

chapter 13|9 pages

Chronicling Sport, Branding Institutions

The Television Sports Documentary From Broadcast to Cable

chapter 14|9 pages

Sports Broadcasting

History, Technology, and Implications

chapter 15|9 pages

The Glass Ceiling and Beyond

Tracing the Explanations for Women's Lack of Power in Sports Journalism

chapter 16|10 pages

Understanding the Biggest Show in Media

What the Olympic Games Communicates to the World

chapter 17|13 pages

The State of the Sports Press

Reflections On an International Study

chapter 19|9 pages

Television Broadcast Rights

Still the Golden Goose

chapter 20|11 pages

Defining Fitness Communication

Conceptualizing an Emerging Segment of the Sport Industry

section |100 pages

Sport Communication and New and Emerging Media

chapter 22|9 pages

Turning the Page with Newspapers

Influence of the Internet On Sports Coverage

chapter 23|10 pages

Content, Copyright, and Carriage

Issues for Sports Media Rights in the Digital Age

chapter 24|10 pages

Subjectivity in 140 Characters

The Use of Social Media by Marginalized Groups

chapter 25|11 pages

Sport Fandom in the Digital World

chapter 27|10 pages

Focus on Fantasy

An Overview of Fantasy Sport Consumption

section |99 pages

Sociological Aspects of Sport Communication

chapter 31|9 pages

Enjoyment From Watching Mediated Sports

Four Conceptual Frameworks to Understand the Enjoyment Construct

chapter 33|10 pages

Going Public

Communicating a Critical Perspective On Sport

chapter 34|12 pages

The Communicative Complexity of Youth Sport

Maintaining Benefits, Managing Discourses, and Challenging Identities

chapter 35|9 pages

The Babe/Baby Factor

Sport, Women, and Mass Media

chapter 36|10 pages

Best Practices for Media Coverage of Athletes with Disabilities

A Person-First Language Approach

chapter 38|10 pages

Uses of Sport Communication in Groups

Meaning and Effects in Public Viewing

section |103 pages

The Management of Sport Communication

chapter 41|11 pages

Media, Sport, and Consumer Culture

The Fan As Consumer in Television Commercials

chapter 43|10 pages

For the Cure, the Kids, and the Cause

Practicing Advocacy Through Communication and Sport

chapter 47|11 pages

Rapidly Advancing Technology and Policy Choices

Transforming the Economic Landscape of the Sport Media

chapter 48|10 pages

College Athletics Communications

Evolution of the Field

chapter 49|11 pages

Dangerous Currents

How Public Relations and Advertising Influence Sports Reporting and Cause Ethical Problems