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      Book

      Online consumer behavior
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      Book

      Online consumer behavior

      DOI link for Online consumer behavior

      Online consumer behavior book

      Theory and research in social media, advertising, and e-tail

      Online consumer behavior

      DOI link for Online consumer behavior

      Online consumer behavior book

      Theory and research in social media, advertising, and e-tail
      Edited ByAngeline G. Close
      Edition 1st Edition
      First Published 2012
      eBook Published 4 May 2012
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780203123911
      Pages 400
      eBook ISBN 9780203123911
      Subjects Behavioral Sciences, Economics, Finance, Business & Industry, Humanities
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      Close, A.G. (Ed.). (2012). Online consumer behavior: Theory and research in social media, advertising, and e-tail (1st ed.). Routledge. https://doi.org/10.4324/9780203123911

      ABSTRACT

      Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

      TABLE OF CONTENTS

      section |80 pages

      Consumers' Online Identity

      chapter |32 pages

      Snapshots of the Self

      Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls
      ByJenna Drenten

      chapter |20 pages

      Source Characteristics in Online Shopping

      Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?
      ByDavid G. Taylor, Iryna Pentina

      chapter |26 pages

      Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds

      ByLilia Boujbel, Leila El Kamel

      section |102 pages

      Social Media, Blogs, and Privacy Issues

      chapter |17 pages

      Managing new Media tools for Brand Management in Social Media

      ByElsamari Botha, Adam J. Mills

      chapter |31 pages

      Consumer Activism Through Social Media Carrots Versus Sticks

      ByPia A. Albinsson, B. Yasanthi Perera

      chapter |24 pages

      Authenticity in online Communications examining Antecedents and Consequences

      ByLauren I. Labrecque, Shabnam H.A. Zanjani, George R. Milne

      chapter |26 pages

      Web 2.0 and Consumers' Digital Footprint Managing Privacy and Disclosure Choices in Social Media

      ByEreni Markos, Lauren I. Labrecque, George R. Milne

      section |84 pages

      Online Advertising and Online Search Behavior

      chapter |24 pages

      Viewer Reactions to Online Political Spoof Videos and Advertisements

      ByAnjali S. Bal, Colin L. Campbell, Leyland F. Pitt

      chapter |28 pages

      Advertising Versus Invertising

      The influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships
      ByAdriana M. Bóveda-Lambie, Neil Hair

      chapter |30 pages

      Male Consumers' Motivations for online information Search and Shopping Behavior

      ByLinda Tuncay Zayer, Peter Coleman

      section |77 pages

      e-Tail Consumer Behavior and Online Channels

      chapter |27 pages

      Exploring Hybrid Channels from the Customer Perspective offering Channels that Meet Customers' Changing Needs

      ByAngela Hausman

      chapter |25 pages

      Consumer Trust and Loyalty in e-Tail

      ByCuiping Chen, Matthew O’Brien, Lin Guo

      chapter |21 pages

      Toward a Theory of Consumer Electronic Shopping Cart Behavior

      Motivations of e-cart Use and Abandonment
      ByAngeline G. Close, Monika Kukar-Kinney, Timothy Kyle Benusa
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