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Online consumer behavior
DOI link for Online consumer behavior
Online consumer behavior book
Online consumer behavior
DOI link for Online consumer behavior
Online consumer behavior book
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ABSTRACT
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
TABLE OF CONTENTS
section |80 pages
Consumers' Online Identity
chapter |32 pages
Snapshots of the Self
chapter |20 pages
Source Characteristics in Online Shopping
chapter |26 pages
Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds
section |102 pages
Social Media, Blogs, and Privacy Issues
chapter |17 pages
Managing new Media tools for Brand Management in Social Media
chapter |31 pages
Consumer Activism Through Social Media Carrots Versus Sticks
chapter |24 pages
Authenticity in online Communications examining Antecedents and Consequences
chapter |26 pages
Web 2.0 and Consumers' Digital Footprint Managing Privacy and Disclosure Choices in Social Media
section |84 pages
Online Advertising and Online Search Behavior
chapter |24 pages
Viewer Reactions to Online Political Spoof Videos and Advertisements
chapter |28 pages
Advertising Versus Invertising
chapter |30 pages
Male Consumers' Motivations for online information Search and Shopping Behavior
section |77 pages
e-Tail Consumer Behavior and Online Channels