ABSTRACT
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
TABLE OF CONTENTS
part |2 pages
Part I The dynamics of identities
chapter 1|22 pages
The five facets of collective identities
Integrating corporate and organizational identity
part |2 pages
Part II Identities in action
chapter 4|16 pages
Reducing dissonance: closing the gap between projected and attributed identity SAMIA CHREIM
Closing the gap between projected and attributed identity
part |2 pages
Part III Managing identities