Focusing on the art and literary form of manga, this volume examines the intercultural exchanges that have shaped manga during the twentieth century and how manga’s culturalization is related to its globalization. Through contributions from leading scholars in the fields of comics and Japanese culture, it describes "manga culture" in two ways: as a fundamentally hybrid culture comprised of both subcultures and transcultures, and as an aesthetic culture which has eluded modernist notions of art, originality, and authorship. The latter is demonstrated in a special focus on the best-selling manga franchise, NARUTO.

chapter |15 pages


Studying Manga across Cultures

part |143 pages

Cross-Cultural Perspectives on Manga

chapter |8 pages

The View from North America

Manga as Late-Twentieth-Century Japonisme?

chapter |23 pages

Manga as Schism

Kitazawa Rakuten's Resistance to "Old-Fashioned" Japan

chapter |15 pages

Tatsumi Yoshihiro's Gekiga and the Global Sixties

Aspiring for an Alternative

chapter |20 pages

The Intercultural Challenge of the"Mangaesque"

Reorienting Manga Studies after 3/11

chapter |15 pages

Manhwa in Korea

(Re-)Nationalizing Comics Culture

chapter |22 pages

Tentacles, Lolitas, and Pencil Strokes

The Parodist Body in European and Japanese Erotic Comics

part |98 pages

"Naruto" as Cultural Crossroads

chapter |17 pages

Fanboys and "Naruto" Epics

Exploring New Ground in Fanfiction Studies

chapter |23 pages

Auteur and Anime as Seen in the Naruto TV Series

An Intercultural Dialogue between Film Studies and Anime Research

chapter |16 pages

Playing "Naruto"

Between Metanarrative Characters, Unit Operations, and Objects 1