The work of the Glasgow Media Group has long established their place at the forefront of Media Studies, and Getting the Message provides an ideal introduction to recent work by the Group.
Contributors discuss themes such as the relationship between the media and public opinion, the emergence of TV news formats and styles, and the relations between theory and method in media research. Recent work undertaken by the Group on the media's role in reporting on AIDS, Vietnam, Northern Ireland and the Gulf War is also represented.
In its fresh approach to the relationship between journalists and their sources and occupation analysis, the collection also illuminates how the earlier work of the group has been extended, and the ways in which its research has developed both individually and collectively.
Getting the Message offers an invaluable and far-reaching exploration of the inter-relations between the production of media messages and their reception - an invaluable guide for any study of the development of media theory.

part |2 pages

Part I Introduction

chapter 1|26 pages

News, truth and power

ByJohn Eldridge

chapter 2|15 pages

Media research: whose agenda?

ByHoward H. Davis

part |2 pages

Part II Message production: strategies and tactics

chapter 5|21 pages

From Buerk to Band Aid

chapter 6|16 pages

Negotiating HIV/AIDS information

part |2 pages

Part III Message output: content and formats

chapter 7|32 pages

Backyard on the front page

chapter 8|28 pages

The CBS Evening News, 7 April 1949

chapter 9|37 pages

AIDS and the British press

ByPeter Beharrell

part |2 pages

Part IV Message reception: opinion and understanding

chapter 10|16 pages

Getting the message

chapter 11|32 pages

Understanding AIDS

chapter 12|20 pages

The light at the end of the tunnel

part |2 pages

Part V Conclusion

chapter 13|17 pages

Whose illusion? whose reality?