Breadcrumbs Section. Click here to navigate to respective pages.
Book

Book
Audience Transformations
DOI link for Audience Transformations
Audience Transformations book
Audience Transformations
DOI link for Audience Transformations
Audience Transformations book
Get Citation
ABSTRACT
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
TABLE OF CONTENTS
chapter 1|12 pages
Audience / Society Transformations
part |2 pages
Part I Using the Media
chapter 2|15 pages
Cross-Media Use—Unfolding Complexities in Contemporary Audiencehood
chapter 3|17 pages
New Genres—New Roles for the Audience? An Overview of Recent Research
chapter 4|16 pages
On the Role of Media in Socially Disadvantaged Families
part |2 pages
Part II Unpacking the Audience’s Complex Structures (Generations, Minorities and Networks)
chapter 5|17 pages
Generations and Media: The Social Construction of Generational Identity and Differences
chapter 6|19 pages
‘Lost in Mainstreaming’? Ethnic Minority Audiences for Public and Private Television Broadcasting
chapter 7|20 pages
Networks of Belonging: Interaction, Participation and Consumption of Mediatised Content
part |2 pages
Part III Participation in and through the Media
chapter 8|19 pages
The Democratic (Media) Revolution: A Parallel Genealogy of Political and Media Participation
chapter 10|15 pages
New Perspectives on Audience Activity: ‘Prosumption’ and Media Activism as Audience Practices
chapter 11|17 pages
The Role of the Media Industry When Participation Is a Product
part |2 pages
Part IV Prerequisites of Participation: Access, Literacies and Trust