The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations.

This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers.

With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.

chapter |16 pages


The visual organization
ByEmma Bell, Samantha Warren, Jonathan Schroeder

part |60 pages

Thinking visually about organization

chapter |14 pages

Between the visible and the invisible in organizations

ByWendelin Küpers

chapter |13 pages

The visual organization

Barthesian perspectives
ByJane Davison

chapter |18 pages

The method of juxtaposition

Unfolding the visual turn in organization studies
ByBent M. Sørensen

chapter |13 pages

The limits of visualization

Ocularcentrism and organization
ByDonncha Kavanagh

part |85 pages

Strategies of visual organization

chapter |17 pages

Constructing the visual consumer

ByLisa Peñaloza, Alex Thompson

chapter |20 pages

Cultural production and consumption of images in the marketplace

ByLaurie A. Meamber

chapter |14 pages

Portraiture and the construction of ‘charismatic leadership'

ByBeatriz Acevedo

chapter |16 pages

The signs and semiotics of advertising

ByNorah Campbell

chapter |16 pages

Art, artist, and aesthetics for organizational visual strategy

ByPierre Guillet de Monthoux

part |96 pages

Visual methodologies and methods

chapter |23 pages

Methodological ways of seeing and knowing

ByDvora Yanow

chapter |14 pages

Navigating the scattered and fragmented

Visual rhetoric, visual studies, and visual communication
ByKelly Norris Martin

chapter |12 pages

Using videoethnography to study entrepreneurship

ByJean Clarke

chapter |16 pages

Drawing as a method of organizational analysis

ByDavid R. Stiles

chapter |16 pages

Visual sociology and work organization

An historical approach
ByTim Strangleman

part |91 pages

Visual identities and practices

chapter |12 pages

Arts-based interventions and organizational development

It's what you don't see
ByAntal Berthoin Antal, Steven S. Taylor, Donna Ladkin

chapter |16 pages

Towards an understanding of corporate web identity

ByCarole Elliott, Sarah Robinson

chapter |17 pages

Visual workplace identities

Objects, emotion and resistance
ByHarriet Shortt, Jan Betts, Samantha Warren

chapter |16 pages

Managing operations and teams visually

ByNicola Bateman, Sarah Lethbridge

chapter |13 pages

Social media and organizations

ByPauline Leonard

chapter |15 pages

Simulated realities

(Or, why boxers and Artificial Intelligence scientists do mostly the same thing)
BySteve G. Hoffman

part |40 pages

Visual representations of organization

chapter |12 pages

The organization of vision within professions

ByAlexander Styhre

chapter |14 pages

Visual authenticity and organizational sustainability

ByEmma Bell, McArthur

chapter |12 pages

(Seeing) organizing in popular culture

Discipline and method
ByMartin Parker