Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation. This book brings together leading scholars in a variety of disciplines, including social semiotics, pedagogy, linguistics, media and communication studies, new literacy studies, ethnography, academic literacy, literary criticism and, more recently, medical/clinical education, to examine and build upon his work. This disciplinary diversity is evidence of the ways in which Kress' work has influenced and been influenced by a wide range of academic work and intellectual endeavors and how it has been used to lay foundations for theory-building and concept development in a varied yet connected range of areas.

The individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress; they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.

chapter |4 pages


ByMargit Böck, Norbert Pachler

part 1|25 pages

Two Personal Views

chapter 1|9 pages

Kress on Kress

Using a Method to Read a Life
ByBob Hodge

chapter 2|14 pages

On Transformation

Reflections on the Work of, and Working with, Gunther Kress
ByMary Kalantzis, Bill Cope

part 2|80 pages

Semiotics and Meaning-Making

chapter 3|10 pages

Semiotic and Spatial Scope

Towards a Materialist Semiotics
ByJan Blommaert

chapter 4|11 pages

Proactive Design Theories of Sign Use

Reflections on Gunther Kress
ByJames Paul Gee

chapter 5|8 pages

Making Meaning in Japanese

Orthographic Principles and Semiotic Meaning Potential
BySean McGovern

chapter 6|9 pages

Colour Schemes

ByTheo van Leeuwen

chapter 7|8 pages

On the Problematics of Visual Imagery

ByJan Jagodzinski

chapter 8|10 pages

Mediated Frameworks for Participation

BySonia Livingstone, Peter Lunt

chapter 9|4 pages

The Search for Multimodality

Mimesis, Performativity, and Ritual
ByChristoph Wulf

chapter 10|10 pages

On Magical Language

Multimodality and the Power to Change Things
ByStephen Muecke

chapter 11|8 pages

Multimodality and New Literacy Studies

Exploring Complimentarity
ByBrian Street

part 3|112 pages

Shaping Knowledge: Agency in Learning and Design

chapter 12|8 pages

Gunther Kress and Politics

ByKen Jones

chapter 13|9 pages

Transformation and Sign-Making

The Principles of Sketching in Designs for Learning
ByStaffan Selander

chapter 14|11 pages

Bildungssprache—a Case of Multiliteracies and Multimodalities

ByIngrid Gogolin

chapter 15|9 pages

Kressian Moments in South African Classrooms

Multimodality, Representation, and Learning
ByDenise Newfield

chapter 16|12 pages

Voice as Design

Exploring Academic Voice in Multimodal Texts in Higher Education
ByArlene Archer

chapter 17|13 pages

After Writing

Rethinking the Paths to Composition
ByJennifer Rowsell, Kate Pahl

chapter 18|8 pages

Semiotic Work in the Apparently Mundane

Completing a Structured Worksheet
ByDiane Mavers

chapter 19|12 pages

Visual Communication in a Physics Course

ByJon Ogborn

chapter 20|9 pages

From Error to Multimodal Semiosis

Reading Student Writing Differently
ByMary Scott

chapter 22|10 pages

Composition and Appropriation in a Culture Characterised by Provisionality

ByBen Bachmair, Norbert Pachler

part 4|40 pages

Knowing and Learning Beyond the Walls of Traditional Education

chapter 23|12 pages

Towards a Social and Ethical View of Semiosis

Examples From the Museum
ByEva Insulander, Fredrik Lindstrand

chapter 24|7 pages

Multimodality and Digital Environments

An Illustrative Example of the Museum Visitor Experience
ByCarey Jewitt

chapter 25|10 pages

Making Meaning in the Operating Theatre

ByRoger Kneebone

chapter 26|9 pages

Learning, Design, and Performance

Towards a Semiotic-Ethnographic Account of Surgical Simulation
ByJeff Bezemer