ABSTRACT

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

part |1 pages

Part I

chapter 4|15 pages

Multimodal Exchanges and Power Relations in a Public Relations Department: Helen Sissons

ByRelations Department HELEN SISSONS

chapter 6|16 pages

Sacred Time: Temporal Rhythms in Aipan Practice: Gudrun Frommherz

ByGUDRUN FROMMHERZ

chapter 8|15 pages

Technology and Reception as Multimodal Remaking: Carey Jewitt

ByCAREY JEWITT

part |1 pages

Part II

chapter 10|19 pages

Normativity and Software: A Multimodal Social Semiotic Approach: Emilia Djonov and Theo van Leeuwen

ByEMILIA DJONOV AND THEO VAN LEEUWEN

chapter 11|15 pages

Reception as Social Action: The Case of Marketing: Paul White

ByPAUL WHITE