The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:

  • managing performance
  • marketing
  • human resource management
  • the economics and finance of sport
  • strategy
  • managing change
  • governance of sports organizations
  • customer relations
  • branding and retail.

With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

part |134 pages

Managing the Performance of Sport Organizations

chapter |19 pages

From Daily Management to High Politics

The Governance of the International Olympic Committee

part |85 pages

Managing Human Resources in Sport Organizations

part |103 pages

The Marketing of Sport

chapter |16 pages

Relationship Marketing

From Theoretical Issues to its Application by Sport Organizations

chapter |15 pages

Sport Promotion through Communication

A Mass Media Perspective

chapter |15 pages

Sport Sponsorship

Definitions and Objectives

chapter |13 pages

Ambush Marketing

part |137 pages

The Economics of Sport

chapter |15 pages

Do Sport Clubs Maximize Wins or Profits?

And does it Make any Difference?

chapter |14 pages

Attendance and Broadcast Demand for Professional Team Sport

The Case of English League Football

chapter |22 pages

The Labor Market in Professional Team Sport

The Case of Football Players in Europe