The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:

  • managing performance
  • marketing
  • human resource management
  • the economics and finance of sport
  • strategy
  • managing change
  • governance of sports organizations
  • customer relations
  • branding and retail.

With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

part |134 pages

Managing the Performance of Sport Organizations

chapter |4 pages

Contemporary Issues in the Performance of Sport Organizations

ByLeigh Robinson

chapter |19 pages

From Daily Management to High Politics

The Governance of the International Olympic Committee
ByJean-Loup Chappelet

chapter |15 pages

The Planned Development of Sport Organizations

ByBrian Minikin

chapter |12 pages

Managing Customer Expectations of Sport Organizations

ByLeigh Robinson

chapter |17 pages

Approaches to Managing Performance in Sport Organizations

ByPeter Taylor

chapter |15 pages

Forecasting the Performance of Nations in Elite Sport

BySimon Shibli, Veerle De Bosscher, Maarten van Bottenburg, Jerry Bingham

chapter |15 pages

Corporate Social Responsibility in Sport

ByStephen Morrow

chapter |19 pages

Theoretical Approaches and Practical Strategies for Change Management

ByPeter McGraw, Tracy Taylor, Daniel Lock

part |85 pages

Managing Human Resources in Sport Organizations

chapter |8 pages

Contemporary Issues in the Management of Human Resources

ByPackianathan Chelladurai

chapter |14 pages

Human Resource Management in Sport

A Service-Based Approach
BySolha Husin

chapter |19 pages

Volunteer Management in Sport

ByMay Kim, Hyejin Bang

chapter |15 pages

Sources of Support for Employees in Sport Organizations

ByBoyun Woo, Claudio Rocha

chapter |21 pages

Psychological Contract in the Context of Sport Organizations

ByGonzalo Bravo, David Shonk, Doyeon Won

chapter |6 pages

Managing Contingent Workers in Sport

ByKyungro Chang

part |103 pages

The Marketing of Sport

chapter |4 pages

Contemporary Issues in Sport Marketing

ByGuillaume Bodet

chapter |11 pages

Consumer Loyalty in Sport Participation Services

ByGuillaume Bodet

chapter |16 pages

Relationship Marketing

From Theoretical Issues to its Application by Sport Organizations
ByAlain Ferrand

chapter |13 pages

Sport Spectators' Segmentation

ByGuillaume Bodet, Iouri Bernache-Assollant

chapter |14 pages

Sporting Goods Brands and Retail Store Dramatization

ByPatrick Bouchet

chapter |15 pages

Sport Promotion through Communication

A Mass Media Perspective
ByDaniel C. Funk, Kevin Filo

chapter |15 pages

Sport Sponsorship

Definitions and Objectives
ByPascale Quester, Charles Bal

chapter |13 pages

Ambush Marketing

ByBenoît Séguin, Dana Ellis

part |137 pages

The Economics of Sport

chapter |4 pages

Contemporary Issues in the Economics of Sport

ByPaul Downward

chapter |23 pages

The Economic Analysis of Sport Participation

ByPaul Downward, Fernando Lera-López, Simona Rasciute

chapter |19 pages

Expenditures on Sport Products and Services

ByTim Pawlowski, Christoph Breuer

chapter |15 pages

Do Sport Clubs Maximize Wins or Profits?

And does it Make any Difference?
ByStefan Kesenne

chapter |17 pages

International Sport League Comparisons

ByHelmut Dietl, Rodney Fort, Markus Lang

chapter |14 pages

Attendance and Broadcast Demand for Professional Team Sport

The Case of English League Football
ByBabatunde Buraimo

chapter |22 pages

The Labor Market in Professional Team Sport

The Case of Football Players in Europe
ByBernd Frick

chapter |16 pages

The Economic Benefits to Cities From Hosting Major Sport Events

ByChris Gratton

chapter |5 pages

The Future of Sport Management

ByLeigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward