This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

part |2 pages

Section I Overview

chapter 1|16 pages

The New Implicit Measures: An Overview

ByRichard E. Petty, Russell H. Fazio, Pablo Briñol

chapter 2|46 pages

Implicit and Explicit Measures of Attitudes: The Perspective of the MODE Model

ByMichael A. Olson, Russell H. Fazio

chapter 3|18 pages

Attitudinal Dissociation: What Does It Mean?

ByAnthony G. Greenwald, Brian A. Nosek

part |2 pages

Section II Ambivalence/Consistency

chapter 4|34 pages

Attitudes and Cognitive Consistency: The Role of Associative and Propositional Processes

ByBertram Gawronski, Fritz Strack, Galen V. Bodenhausen

chapter 5|44 pages

Implicit Ambivalence: A Meta-Cognitive Approach

ByRichard E. Petty, Pablo Briñol

part |2 pages

Section III Prejudice

chapter 6|28 pages

The Nature of Contemporary Racial Prejudice: Insight from Implicit and Explicit Measures of Attitudes

ByJohn F. Dovidio, Kerry Kawakami, Natalie Smoak, Samuel L. Gaertner

part |2 pages

Section IV Self-Esteem

chapter 8|22 pages

Digging for the Real Attitude: Lessons from Research on Implicit and Explicit Self-Esteem

ByAp Dijksterhuis, Luuk W. Albers, and Karin C.A. Bongers

chapter 9|32 pages

The Heterogeneity of Self-Esteem: Exploring the Interplay between Implicit and Explicit Self-Esteem

ByChristian H. Jordan, Christine Logel, Steven J. Spencer, Mark P. Zanna, Mervyn L. Whitfield

part |2 pages

Section V Attitude Change

chapter 10|42 pages

Changing Attitudes on Implicit Versus Explicit Measures: What Is the Difference?

ByPablo Briñol, Richard E. Petty, Michael J. McCaslin

chapter 11|32 pages

Implicit Measures in Applied Contexts: An Illustrative Examination of Antiracism Advertising

ByGregory R. Maio, Geoffrey Haddock, Susan E. Watt, Miles Hewstone

part |2 pages

Section VI: Implicit Measurement: Conceptual Issues

part |2 pages

Section VII Additional Measures

chapter 14|30 pages

Linguistic Markers of Implicit Attitudes

ByWilliam von Hippel, Denise Sekaquaptewa, and Patrick T. Vargas

chapter 16|28 pages

Implicit Measurement of Attitudes: A Physiological Approach

ByWilliam A. Cunningham, Dominic J. Packer, Amanda Kesek, Jay J. Van Bavel