ABSTRACT
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
TABLE OF CONTENTS
part |2 pages
Section I Overview
part |2 pages
Section II Ambivalence/Consistency
part |2 pages
Section III Prejudice
part |2 pages
Section IV Self-Esteem
part |2 pages
Section V Attitude Change
part |2 pages
Section VI: Implicit Measurement: Conceptual Issues
part |2 pages
Section VII Additional Measures