Communication Yearbook 34 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.

The volume is organized into three sections, pertaining to interdisciplinary theory, normative ideals and political realities, and communication and societies in transition. Internationally renowned scholars serve as respondents for the three sections. With a blend of chapters emphasizing timely public policy concerns and enduring theoretical questions, this volume will be valuable to scholars throughout the discipline of communication studies.

part I|48 pages

The Seeds of Mass Communication Research

chapter 2|15 pages

On the Development of Communication Theory

Some Reflections
ByKurt Lang, Gladys Engel Lang

part II|109 pages

Communication and Family Contexts

chapter 5|41 pages

Work and Family in Copreneurial Family Businesses

Extending and Integrating Communication Research
ByJill R. Helmle, David R. Seibold, Tamara D. Afifi

chapter 6|27 pages

An Alternative Approach to Family Communication

Studying the Family from a Group Communication Perspective
ByStephenson J. Beck, Amy N. Miller, Whitney A. Frahm

chapter 7|32 pages

Older People and New Communication Technologies

Narratives from the Literature
ByMargaret Richardson, Theodore E. Zorn, C. Kay Weaver

chapter 8|5 pages

Commentary Moving Beyond Our Scholarly Comfort Zones

ByJon F. Nussbaum

part III|138 pages

Perspectives on Communication and Language

chapter 9|37 pages

Theorizing Language Attitudes

Existing Frameworks, an Integrative Model, and New Directions 1
ByHoward Giles, Mikaela L. Marlow

chapter 10|41 pages

Communicating Love

A Sociocultural Perspective
ByElisabeth Gareis, Richard Wilkins

chapter 11|46 pages

Critical Discourse Analysis and (U.S.) Communication Scholarship

Recovering Old Connections, Envisioning New Ones
ByKaren Tracy, Susana Martínez-Guillem, Jessica S. Robles, Kimberly E. Casteline

chapter 12|10 pages

Commentary Discourse, Context, and Interdisciplinarity

ByRuth Wodak

part IV|134 pages

Emerging Perspectives on Issues of Enduring Importance

chapter 13|42 pages

Anonymous Communication

Unmasking Findings Across Fields
ByCraig R. Scott, Stephen A. Rains, Muge Haseki

chapter 14|43 pages

Mass Media Effects on Youth Sexual Behavior

Assessing the Claim for Causality
ByPaul J. Wright

chapter 15|37 pages

The Business Value of Interactivity

Managing Customers in the Electronic Marketplace
ByPaul C. Murschetz

chapter 16|6 pages

Commentary From Definition to Policy Making

A Review of Sexual Behavior, Anonymity, and Interactivity
ByPeng Hwa Ang