ABSTRACT

Explore the increased need for marketing within the political arena

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

chapter |3 pages

Introduction

chapter |18 pages

A Conceptual Model of Political Market Orientation

ByRobert P. Ormrod

chapter |19 pages

Electoral Participation and Non-Voter Segmentation

ByDeclan P. Bannon

chapter |18 pages

Marketing Government Reforms

ByDave Gelders Steven Van De Walle

chapter |17 pages

Political Campaign Advertising: Believe It or Not

ByAron O’Cass

chapter |16 pages

Political Issue Promotion in the Age of 9-11

ByCynthia R. Morton Jorge Villegas

chapter |23 pages

Political Opinion Leadership and Electoral Behavior

ByAron O’Cass Anthony Pecotich