In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.

part 1|125 pages

The Mass Media Audience: Perceptive, Interpretive, or Not

chapter 1|29 pages

The Perceptive Audience

ByBarrie Gunter

chapter 3|27 pages

Media Audiences as Interpretive Communities

ByThomas R. Lindlof

chapter 4|19 pages

Finding the Limits of Audience Activity

ByBarrie Gunter

chapter 5|6 pages

The Breakdown of the “Canonical Audience”

ByFrank A. Biocca

chapter 6|13 pages

The Practice of Attendance and the Forms of the Audience

ByThomas R. Lindlof

part 2|90 pages

Television Criticism: Formats and Feminism

chapter 10|30 pages

Toward a Theory of Mediation

ByDavid L. Altheide, Robert P. Snow

chapter 11|6 pages

On Mediated Communication Theory: The Rise of Format

ByTimothy P. Meyer

chapter 12|7 pages

Linguistic Character and a Theory of Mediation

ByGary Gumpert

part 3|72 pages

Health Care: Communication Policies and Practices

part 4|96 pages

Organizations: Media and Empowerment

chapter 16|25 pages

Meaning and Action in the Organizational Setting: An Interpretive Approach

ByJoseph J. Pilotta, Timothy Widman, Susan A. Jasko

chapter 18|10 pages

The Cultural Perspective: New Wave, Old Problems

BySue DeWine

chapter 19|24 pages

Communication in the Empowering Organization

ByMichael Pacanowsky

chapter 20|11 pages

Communication and Personal Control in Empowering Organizations

ByTerrance L. Albrecht

part 5|96 pages

Conversations and Texts

part 6|119 pages

Public Opinion and Agenda-Setting

chapter 29|13 pages

Interest Groups and Public Opinion

ByDavid L. Paletz, John Boiney

chapter 30|8 pages

Public Opinion and the Construction of Social Reality

ByPhillip J. Tichenor

chapter 31|40 pages

Agenda-Setting Research: Where Has It Been, Where Is It Going?

ByEverett M. Rogers, James W. Dearing

chapter 32|8 pages

New Directions of Agenda-Setting Research

ByShanto Iyengar