ABSTRACT

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

part |2 pages

Part 1 The sport management context

chapter 1|14 pages

The sport business industry

ByLINDA TRENBERTH

chapter 2|15 pages

Sport in the global marketplace

ByCHRIS GRATTON, THEMIS KOKOLAKAKIS

chapter 4|17 pages

Sport policy and the structure of sport in the UK

ByRICHARD TACON, ANDREW HANSON

chapter 5|15 pages

Corporate governance and the regulation of sport

ByGEOFF WALTERS, SEAN HAMIL

chapter 6|18 pages

Managing sport in the nonprofit sector

ByCHRIS AULD, GRAHAM CUSKELLY

part |2 pages

Part 2 The application of business management to sport

chapter 7|22 pages

Organisation theory and sport management

ByMILENA PARENT, DANNY O’BRIEN AND TREVOR SLACK

chapter 8|25 pages

Strategy and planning in the context of sport

ByMILENA PARENT, DANNY O’BRIEN AND TREVOR SLACK

chapter 9|23 pages

Human resource management and the business of sport

ByCHRIS WOLSEY AND HELEN WHITROD-BROWN

chapter 10|16 pages

The management and measurement of organisational performance

ByLEIGH ROBINSON

chapter 11|24 pages

Budgeting and budgetary control in sport

BySIMON SHIBLI, ROB WILSON

chapter 12|20 pages

Sport marketing management and communication

ByRON GARLAND, CHRISTOPHER HAUTBOIS

part |2 pages

Part 3 Facets of sport business

chapter 13|16 pages

Delivering sport in the global context

ByLUCIE THIBAULT

chapter 14|17 pages

Managing sport volunteers

ByGRAHAM CUSKELLY, CHRIS AULD

chapter 15|21 pages

Sport and sponsorship

ByLAURA COUSENS, CHERI BRADISH

chapter 16|14 pages

Sport and the law: considerations for sport managers

BySTEVE GREENFIELD, GUY OSBORN

chapter 17|19 pages

Managing high performance sport

ByBILL GERRARD

chapter 18|20 pages

Sport, the media and strategic communications management

ByRAYMOND BOYLE, RICHARD HAYNES

chapter 19|12 pages

Information and communications technology and its use in sport business

ByCAMERON O’BEIRNE

chapter 20|17 pages

Planning and managing the stadium experience

ByPAUL KITCHIN

chapter 22|23 pages

Sport event management

BySEAN O’CONNOR

chapter 23|15 pages

Managing social responsibility in sport

ByGEOFF WALTERS

chapter 24|19 pages

Researching sport management

ByJAMES SKINNER, ALLAN EDWARDS, WAYNE USHER

chapter 25|8 pages

Managing the business of sport: future trends and challenges

ByDAVID HASSAN