ABSTRACT

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However, there also exists a ‘minority influence’, which emerges from a small subsection of the group and is a dynamic force for social change.

Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.

With chapters written by a range of expert contributors, areas of discussion include:

  • processes and theoretical issues
  • the factors which affect majority and minority influence
  • interactions between majority and minority group members

This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.

part |2 pages

PART I Introduction

chapter 1|16 pages

Introduction: Theory and research on minority in¯uence

ByROBIN MARTIN, MILES HEWSTONE

part |2 pages

PART II Processes and theoretical issues

chapter 2|32 pages

The complexity of majority and minority in¯uence processes

ByALAIN QUIAMZADE, GABRIEL MUGNY, JUAN MANUEL

chapter 4|26 pages

Consensus as the key: Towards parsimony in explaining majority and minority in¯uence

ByHANS-PETER ERB AND GERD BOHNER

chapter 5|28 pages

Multiple roles for minority sources in persuasion and resistance

ByZAKARY L. TORMALA, RICHARD E. PETTY, VICTORIA L. DESENSI

part |2 pages

PART III Factors affecting majority and minority in¯uence

chapter 6|18 pages

Ambivalence and social in¯uence

ByANGELICA MUCCHI-FAINA

chapter 7|22 pages

The impact of source consensus on majority and minority in¯uence

ByANTONIS GARDIKIOTIS, ROBIN MARTIN, MILES HEWSTONE

chapter 8|26 pages

Consequences of attitudes changed by majority and minority in¯uence

ByROBIN MARTIN, MILES HEWSTONE, PEARL Y. MARTIN

part |2 pages

PART IV Dynamic interplay between majority and minority factions

chapter 10|34 pages

Newcomers as change agents: Minority in¯uence in task groups

ByJOHN M. LEVINE AND HOON-SEOK CHOI

chapter 11|22 pages

Direct and indirect minority in¯uence in groups

ByCHRISTINE M. SMITH AND R. SCOTT TINDALE

chapter 12|28 pages

Dynamics of change: Minority in¯uence makes the world go around

ByRADMILA PRISLIN

chapter 14|22 pages

Dissent within and among groups in organizations: Lessons for group empowerment and organizational innovation

ByANDREAS W. RICHTER, CLAUDIA A. SACRAMENTO

part |2 pages

PART V Epilogue

chapter 15|30 pages

Minority in¯uence: From groups to attitudes and back again

ByMILES HEWSTONE, ROBIN MARTIN