ABSTRACT

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

chapter 1|16 pages

HOW THE NEWS SHAPES OUR CIVIC AGENDA

ByMAXWELL McCOMBS AND AMY REYNOLDS

chapter 2|17 pages

NEWS FRAMING THEORY AND RESEARCH

ByDAVID TEWKSBURY, DIETRAM A. SCHEUFELE

chapter 3|16 pages

Growing Up with Television: Cultivation Processes

ByMICHAEL MORGAN, JAMES SHANAHAN

chapter 5|20 pages

Media Priming: An Updated Synthesis

ByDAVID R. ROSKOS-EWOLDSEN, BEVERLY ROSKOS-EWOLDSEN,

chapter 6|31 pages

SOCIAL COGNITIVE THEORY OF MASS COMMUNICATION

ByALBERT BANDURA

chapter 7|40 pages

MASS MEDIA ATTITUDE CHANGE: Implications of the Elaboration Likelihood Model of Persuasion

ByRICHARD E. PETTY, PABLO BRIÑOL, JOSEPH R. PRIESTER

chapter 8|20 pages

USES-AND-GRATIFICATIONS PERSPECTIVE ON MEDIA EFFECTS

ByALAN M. RUBIN

chapter 9|22 pages

WHERE PSYCHOPHYSIOLOGY MEETS THE MEDIA: Taking the Effects Out of Mass Media Research

ByANNIE LANG, ROBERT F. POTTER, PAUL BOLLS

chapter 10|21 pages

MEDIA AND CIVIC PARTICIPATION: On Understanding and Misunderstanding Communication Effects

ByDHAVAN V. SHAH, HERNANDO ROJAS, JAEHO CHO

chapter 11|24 pages

POLITICAL COMMUNICATION EFFECTS

ByDOUGLAS M. McLEOD, GERALD M. KOSICKI, AND JACK M. McLEOD

chapter 12|17 pages

MASS MEDIA, SOCIAL PERCEPTION, AND THE THIRD-PERSON EFFECT

ByRICHARD M. PERLOFF

chapter 13|18 pages

MEDIA VIOLENCE

ByGLENN G. SPARKS, CHERI W. SPARKS, ERIN A. SPARKS

chapter 14|17 pages

FRIGHT REACTIONS TO MASS MEDIA

ByJOANNE CANTOR

chapter 15|21 pages

EFFECTS OF SEX IN THE MEDIA

ByRICHARD JACKSON HARRIS AND CHRISTOPHER P. BARLETT

chapter 16|17 pages

EFFECTS OF RACIAL AND ETHNIC STEREOTYPING

ByDANA MASTRO

chapter 17|20 pages

CONTENT PATTERNS AND EFFECTS SURROUNDING SEX-ROLE STEREOTYPING ON TELEVISION AND FILM

BySTACY L. SMITH, AMY D. GRANADOS

chapter 18|40 pages

THE EFFECTS OF MEDIA ON MARKETING COMMUNICATIONS

ByDAVID W. STEWART, PAUL A. PAVLOU

chapter 20|33 pages

PUBLIC COMMUNICATION CAMPAIGNS: Theoretical Principles and Practical Applications

ByRONALD E. RICE, CHARLES K. ATKIN

chapter 21|21 pages

EFFECTS OF MEDIA ON PERSONAL AND PUBLIC HEALTH

ByKIM WALSH-CHILDERS AND JANE D. BROWN

chapter 22|27 pages

EFFECTS OF MEDIA ON EATING DISORDERS AND BODY IMAGE

ByMICHAEL P. LEVINE, KRISTEN HARRISON

chapter 23|15 pages

INDIVIDUAL DIFFERENCES IN MEDIA EFFECTS

ByMARY BETH OLIVER AND K. MAJA KRAKOWIAK

chapter 24|19 pages

ENTERTAINMENT AND ENJOYMENT AS MEDIA EFFECTS

ByPETER VORDERER, TILO HARTMANN

chapter 25|16 pages

EFFECTS OF COMPUTER/VIDEO GAMES AND BEYOND

ByKWAN MIN LEE, WEI PENG, AND NAMKEE PARK

chapter 26|25 pages

EFFECTS OF THE INTERNET

ByCAROLYN A. LIN

chapter 27|15 pages

EFFECTS OF MOBILE COMMUNICATION

BySCOTT W. CAMPBELL, RICH LING