What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

chapter |13 pages

An Introduction to Sensory Marketing

ByAradhna Krishna

part |58 pages


chapter |15 pages


A Gentle Tutorial With Implications for Marketing
ByRoberta L. Klatzky

chapter |10 pages

Informational and Affective Influences of Haptics on Product Evaluation

Is What I Say How I Feel?
ByTerry L. Childers, Joann Peck

part |62 pages


chapter |12 pages

Scent Marketing

An Overview
ByMaureen Morrin

chapter |21 pages

The Emotional, Cognitive, and Biological Basics of Olfaction

Implications and Considerations for Scent Marketing
ByRachel S. Herz

chapter |13 pages

Do Scents Evoke the Same Feelings Across Cultures?

Exploring the Role of Emotions
ByMay O. Lwin, Mindawati Wijaya

chapter |12 pages

The Impact of Scent and Music on Consumer Perceptions of Time Duration

ByMaureen Morrin, Jean-Charles Chebat, Claire Gélinas-Chebat

part |64 pages


chapter |20 pages

The Sounds of the Marketplace

The Role of Audition in Marketing
ByJoan Meyers-Levy, Melissa G. Bublitz, Laura A. Peracchio

chapter |11 pages

Auxiliary Auditory Ambitions

Assessing Ancillary and Ambient Sounds
ByEric Yorkston

chapter |16 pages

Hear Is the Thing

Auditory Processing of Novel Nonword Brand Names
ByMarina Carnevale, Dawn Lerman, David Luna

part |80 pages


chapter |17 pages

Visual Perception

An Overview
ByPriya Raghubir

chapter |21 pages

Differences and Similarities in Hue Preferences Between Chinese and Caucasians

ByAmitava Chattopadhyay, Gerald J. Gorn, Peter Darke

part |79 pages


chapter |21 pages

The Gist of Gustation

An Exploration of Taste, Food, and Consumption
ByAradhna Krishna, Ryan S. Elder

chapter |19 pages

Psychology and Sensory Marketing, With a Focus on Food

ByPaul Rozin, Julia M. Hormes

chapter |19 pages

Estimating Food Quantity

Biases and Remedies
ByPierre Chandon

chapter |15 pages

Do Size Labels Have a Common Meaning Among Consumers?

ByNilufer Z. Aydinoglu, Aradhna Krishna, Brian Wansink

part |18 pages

The Future

chapter |16 pages

A Sense of Things to Come

Future Research Directions in Sensory Marketing
ByRyan S. Elder, Nilufer Z. Aydinoglu, Victor Barger, Cindy Caldara, Hae Eun Chun, Chan Jean Lee, Gina S. Mohr, Antonios Stamatogiannakis