ABSTRACT

Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.

The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective.

This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.

chapter 1|8 pages

Introduction and a guidance for the reader

ByMARTIN W. BAUER, MASSIMIANO BUCCHI

part |2 pages

PART I The changing scenarios of science communication

chapter 2|10 pages

Insects or neutrons? Science news values in interwar Britain

ByJEFF HUGHES

chapter 4|20 pages

From journalism to corporate communication in post-war Britain

ByBritain MARTIN W BAUER AND JANE GREGORY

chapter 5|18 pages

Big science, little news: Science coverage in the Italian daily press, 1946–1997

ByMASSIMIANO BUCCHI, RENATO G. MAZZOLINI

chapter 6|10 pages

Growing, but foreign source dependent: Science coverage in Latin America

ByLUISA MASSARANI, BRUNO BUYS, LUIS HENRIQUE AMORIM, AND FERNANDA

chapter 7|12 pages

The latest boom in popular science books

ByJON TURNEY

part |2 pages

PART II Science writing: Practitioners’ perspectives

chapter 8|6 pages

Scheherazade: Telling stories, not educating people

ByTIM RADFORD

chapter 9|8 pages

The sex appeal of scientifi c news

ByLUCA CARRA

chapter 10|4 pages

Science stories that cannot be told

BySYLVIE COYAUD

chapter 11|10 pages

Science reporting as negotiation

ByCHIARA PALMERINI

chapter 12|10 pages

Why journalists report science as they do

ByBJÖRN FJÆSTAD

chapter 13|10 pages

How the Internet changed science journalism

ByBRIAN TRENCH

chapter 14|14 pages

The end of science journalism

ByJON FRANKLIN

part |2 pages

PART III Public relations for science: Practitioners’ perspectives

chapter 15|14 pages

The Royal Society and the debate on climate change

ByBOB WARD

chapter 16|10 pages

PR for the physics of matter: Tops…and fl ops

ByMANUELA ARATA

chapter 17|10 pages

Communication by scientists or stars?

ByBRONWYN TERRILL

chapter 18|10 pages

A PR strategy without a PR offi ce?

ByCLAUDIO A. PANTAROTTO, ARMANDA JORI

chapter 19|12 pages

Public engagement of science in the private sector: A new form of PR?

ByJANE GREGORY, JON AGAR, SIMON LOCK, SUSIE HARRIS

chapter 20|12 pages

The strength of PR and the weakness of science journalism

ByWINFRIED GÖPFERT

part |2 pages

PART IV International commentary

chapter 22|6 pages

United States: Focus on the audience

BySHARON DUNWOODY

chapter 23|4 pages

Australia: Co-ordination and professionalisation

ByTOSS GASCOIGNE

chapter 24|4 pages

South Africa: Building capacity

ByMARINA JOUBERT

chapter 25|4 pages

South Korea: The scandal of Professor Hwang Woo-Sok

ByHAK-SOO KIM

chapter 26|4 pages

Japan: A boom in science news

ByKENJI MAKINO