This collection of original essays addresses a number of questions seeking to increase our understanding of the role of blogs in the contemporary media landscape. It takes a provocative look at how blogs are reshaping culture, media, and politics while offering multiple theoretical perspectives and methodological approaches to the study.

Americans are increasingly turning to blogs for news, information, and entertainment. But what is the content of blogs? Who writes them? What is the consequence of the population’s growing dependence on blogs for political information? What are the effects of blogging? Do readers trust blogs as credible sources of information?

The volume includes quantitative and qualitative studies of the blogosphere, its contents, its authors, and its networked connections. The readers of blogs are another focus of the collection: how are blog readers different from the rest of the population? What consequences do blogs have for the lives of everyday people? Finally, the book explores the ramifications of the blog phenomenon on the future of traditional media: television, newspapers, and radio.

part 1|102 pages


chapter 2|18 pages

Audiences as Media Producers

Content Analysis of 260 Blogs

chapter 3|19 pages

Pundits in Muckrakers'Clothing

Political Blogs and the 2004 U.S.Presidential Election

chapter 5|20 pages

Blogging for Better Health

Putting the “Public” Back in Public Health

part 2|82 pages


chapter 6|22 pages

Reading Political Blogs During the 2004 Election Campaign

Correlates and Political Consequences

chapter 7|22 pages

Blog Use Motivations

An Exploratory Study

chapter 8|16 pages

Credibility of Political Messages on the Internet

A Comparison of Blog Sources

chapter 9|20 pages

Blog Readers

Predictors of Reliance on War Blogs

part 3|88 pages

The Future of Media

chapter 10|17 pages

Press Protection in the Blogosphere

Applying a Functional Definition of “Press” to News Web Logs

chapter 11|20 pages

Blogs Without Borders

International Legal Jurisdiction Issues Facing Bloggers

chapter 14|12 pages

Harnessing the Active Audience

Synthesizing Blog Research and Lessons for the Future of Media