Stepping back from the immediate demands of policy-making, Mainstreaming Complementary and Alternative Medicine allows a complex and informative picture to emerge of the different social forces at play in the integration of CAM with orthodox medicine. Complementing books that focus solely on practice, it will be relevant reading for all students following health studies or healthcare courses, for medical students and medical and healthcare professionals.

chapter |8 pages


ByPhilip Tovey, Gary Easthope, Jon Adams

part I|38 pages

Consumption in cultural context

chapter 1|14 pages

Consumption as activism

An examination of CAM as part of the consumer movement in health
ByMelinda Goldner

chapter 2|22 pages

Health as individual responsibility

Possibilities and personal struggle
ByKahryn Hughes

part II|54 pages

The structural context of the state and the market

chapter 3|15 pages

Evidence-based medicine and CAM

ByEvan Willis, Kevin White

chapter 4|17 pages

The regulation of practice

Practitioners and their interactions with organisations
ByKevin Dew

chapter 5|20 pages

The corporatisation and commercialisation of CAM

ByFran Collyer

part III|74 pages

Boundary contestation in the workplace

chapter 6|20 pages

Integration and paradigm clash

The practical difficulties of integrative medicine
ByIan Coulter

chapter 7|17 pages

CAM practitioners and the professionalisation process

A Canadian comparative case study
ByHeather Boon, Sandy Welsh, Merrijoy Kelner, Beverley Wellman

chapter 8|18 pages

Demarcating the medical/non-medical border

Occupational boundary-work within GPs’ accounts of their integrative practice
ByJon Adams

chapter 9|17 pages

CAM and nursing

From advocacy to critical sociology
ByJon Adams, Philip Tovey

chapter |3 pages


ByPhilip Tovey, Gary Easthope, Jon Adams