This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology’s achievements and prospects.

The book is organized into four sections. Part I focuses on the basic issues and methods of applying social psychology to real-life problems, discussing evolutionary influences on human sociability, the role of psychological ‘mindsets’ in interpreting reality, and the use of attitude change techniques to promote adaptive behaviors. Part II explores the applications of social psychology to improve individual health and well-being, including managing aggression, eating disorders, and improving therapeutic interactions. Part III turns to the application of social psychology to improve interpersonal relations and communication, including attachment processes in social relationships, the role of parent-child interaction in preventing adolescent suicide, and analyzing social relations in legal settings and online social networks. Finally, Part IV addresses the question of how social psychology may improve our understanding of public affairs and political behavior.

The book will be of interest to students and academics in social psychology, and professionals working in applied settings.

chapter 1|19 pages

Applications of Social Psychology

History, Issues and Prospects

part I|83 pages

Basic Issues and Methods

chapter 3|18 pages

The Evolutionary Mismatch Hypothesis

Implications for Applied Social Psychology

chapter 5|22 pages

A Process Approach to Influencing Attitudes and Changing Behavior

Revisiting Classic Findings in Persuasion and Popular Interventions

part II|80 pages

Promoting Individual Health and Well-Being

chapter 6|17 pages

Call of Duty – the Tobacco Wars

Opposing Effects of Tobacco Glorifying and Prevention Messages in Entertainment Video Games

chapter 7|18 pages

The Development of Aggressive Behavior in Childhood and Adolescence

A Social Interactionist Perspective

chapter 8|19 pages

Grounding Desire

The Role of Consumption and Reward Simulations in Eating and Drinking Behavior

chapter 9|24 pages

In Sync with Your Shrink

Grounding Psychotherapy in Interpersonal Synchrony

part III|79 pages

Improving Interpersonal Relations and Communication

chapter 10|20 pages

Applications of Attachment Theory and Research

The Blossoming of Relationship Science

chapter 12|19 pages

When justice is not blind

The Effects of Expectancies on Social Interactions and Judgments in Legal Settings

part IV|91 pages

Public Affairs and Political Behavior

chapter 14|25 pages

Understanding Populism

Collective Narcissism and the Collapse of Democracy in Hungary

chapter 17|22 pages

Cracking the Culture Code

A Tri-Level Model for Cultivating Inclusion in Organizations