This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices.

After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis.

This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

chapter |24 pages

Rhetoric, Linguistics, and the Study of Persuasion

An Overview and an Introduction 1
ByRandy Allen Harris, Jeanne Fahnestock

part Part I|104 pages

Basic Constituents of Rhetorical Persuasion

chapter 1|17 pages

Patterns of Argument

Aristotelian Topoi and Argumentation Schemes
ByChristopher W. Tindale

chapter 2|16 pages

A Reason to Feel

Rhetorical Style and Pathotic Enthymemes in Political Discourse
ByCameron Mozafari

chapter 3|18 pages

Exploring Expert Appeals to Ethos with Statistical Corpus Analysis

Personal and Contextual Factors and Their Influence on Climate Scientists' Use of Appeals to Expertise
ByJames Wynn

chapter 4|18 pages


Moving People to Action
ByDavida H. Charney

chapter 5|17 pages

Making Meaning out of Texts

An Approach through the Interpretive Stases
ByMartin Camper

chapter 6|16 pages

Using Examples to Misrepresent the World

ByMichael Billig, Cristina Marinho

part Part II|95 pages

Enduring Features of Persuasive Language

chapter 7|16 pages

Sonic Rhetoric

The Persuasive Power of Spoken Language
ByGabrijela Kišiček

chapter 8|18 pages


ByChris Holcomb, Heather Buzbee

chapter 9|25 pages

Strategic Questioning

ByCornelia Ilie

chapter 10|17 pages

Evaluating to Persuade in Statistical Framing

A Conceptual Tool for Rhetors and Audiences
ByDaniel Libertz

chapter 11|17 pages

A Framework for Understanding Polarizing Language

ByWilliam Donohue, Mark Hamilton

part Part III|84 pages

Figures of Speech in Persuasion

chapter 12|19 pages

The Tropes

Metaphor and Its Friends
ByRandy Allen Harris

chapter 13|15 pages

The Rhetoric of Prosopopoeia

Persuading in Others' Voices
ByBryan Blankfield

chapter 14|17 pages

Phantasia, Enargeia, and Catachresis

Use and Abuse of Metaphors in Korean Political Rhetoric
ByMansup Heo

chapter 15|15 pages

The Proleptic Suite

ByAshley Rose Mehlenbacher

chapter 16|16 pages

Litotes and Repetition

The Identification Engine in Classic Chinese Maxims
ByYing Yuan

part Part IV|130 pages

Fields and Genres of Persuasion

chapter 17|12 pages

The Languages of Science 1

ByAlan G. Gross

chapter 18|17 pages

Legal/Forensic Persuasion

ByJames Jasinski

chapter 19|15 pages

Asian American Persuasion

The Subtleties of Speaking with Others' Words
ByJennifer Lin LeMesurier

chapter 20|18 pages

Interactivity in Genre Forms

Ceremonial and Legislative Government Apologies as Distinct Rhetorical Acts Toward Reconciliation
ByMartha S. Cheng

chapter 21|16 pages

Persuasion in Songs of Protest

Deliberation Through Metaphors and Music in South African Struggle Songs
BySisanda Nkoala

chapter 22|17 pages

Games, Language, and Persuasion

BySteve Wilcox

chapter 23|16 pages

Multi-Genre Arguing in the Sciences

The Genetics of Longevity Controversy
ByJeanne Fahnestock

chapter 24|17 pages


ByJohn Oddo

part Part V|64 pages

Roots of Persuasion

chapter 25|16 pages

The Development of Persuasive Communication

Animals and the Evolved Mind
ByAlex C. Parrish

chapter 26|18 pages

Young Children's Argumentative Contributions

BySara Greco, Anne-Nelly Perret-Clermont

chapter 27|13 pages

Persuasive Language Development

The Case of Irony and Humour in Children's Language
ByPenny M. Pexman

chapter 28|15 pages

Grounding Cognition

Intersections of Rhetorical Theory and Cognitive Science
ByTodd Oakley

part Part VI|38 pages

Computational Methods of Examining Persuasive Language

chapter 29|20 pages

Computer-Aided Close Reading

Visualizing Contrastive Persuasion Strategies
ByDavid Kaufer, Suguru Ishizaki

chapter 30|16 pages

Computer-Based Analysis

Argument Mining
ByJohn Lawrence, Jacky Visser