This collection offers a comprehensive overview of approaches to teaching the complex subject of content management.

The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective.

The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

chapter |15 pages


Content Management: A Pedagogical Exigency
ByTracy Bridgeford

part Part I|40 pages


chapter 2|17 pages

Content Management

Preparing Technical Communication Students for the Realities of the Workplace
BySaul Carliner

part Part II|81 pages


chapter 3|13 pages

Teaching Content Strategy in Technical Communication

ByLiza Potts, Laura Gonzales

chapter 4|15 pages

Teaching Topic-based Writing

ByYvonne Cleary

chapter 5|21 pages

Teaching Usability Studies And Content Management In Technical Communication

ByBill Williamson, Scott J. Kowalewski

chapter 6|17 pages

Teaching Content Management With Xml

ByBecky Jo Gesteland

chapter 7|13 pages

A Rhetorical Approach To Teaching Social Media Tools

ByElise Verzosa Hurley, Amy C. Kimme Hea

part Part III|37 pages


chapter 8|14 pages

Inclusive Audience Analysis And Creating Manageable Content

ByCarleigh Davis, Michelle F. Eble

chapter 9|21 pages

Writing About Structure In Dita

ByJason Swarts

part Part IV|55 pages


chapter 10|16 pages

Extending the Work of Writing Stewardship

Managing Texts, People, and Projects
ByWilliam Hart-Davidson, Benjamin Lauren

chapter 11|18 pages

Teaching Content Management for Global and Cross-cultural Contexts

ByKirk St.Amant

chapter |19 pages

Afterword: Beyond Management

Understanding the Many Forces that Shape Content Today
ByCarlos Evia, Rebekka Andersen