Using real cases of food fi rms and agriculture supply chains as a context, How is Digitalization Affecting Agri-food? New Business Models, Strategies and Organizational Forms aims to understand the key themes in strategic and organizational research in this area.

Despite the importance of food and agriculture in the current political and societal context, analysis of the impact of digitalization and information technologies on the industry is still limited. The objective of this monograph is to understand the direction of this change. With case studies of food firms and agriculture supply chains it sets out to conceptualize food organizing and organizations as a fruitful object of inquiry, both at the intra and interorganizational levels. It aims to understand new business models, strategies, and organizational forms. Contributions in this stream of research have the potential to yield important and relevant insights for both scholars and societies.

This book is written primarily for academics engaged in innovation management or strategy, or conducting organizational behavior research. It will also be of relevance to practitioners and managers in the agri-food industry.

part I|26 pages

Theories and concepts

chapter 1|14 pages

The impact of digitalization

A review on the issue

chapter 2|10 pages

Digital technology in the agri-food sector

A review on the business impact of digitalization in the agri-food sector

part II|24 pages

Challenges and current strategies in digitalization in agri-food

part IV|32 pages

The evolution of digitalization in agri-food

chapter 8|5 pages

Artificial intelligence

Toward a new economic paradigm in agri-food

chapter 9|5 pages

Agri-food and AI

Integrating technology as a core element of the business model: the case of Elaisian

chapter 10|15 pages

Convergence research and innovation digital backbone

Behavioral analytics, artificial intelligence, and digital technologies as bridges between biological, social, and agri-food systems

chapter |5 pages


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