Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.

A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.

Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.



ByKevin Ruck

part Part I|1 pages

Internal Communication Leadership

part Part II|1 pages

Good Practice

chapter 3|17 pages

The evolution of practice and the changing role of the practitioner

ByHeather Yaxley, Kevin Ruck, Ann Pilkington

chapter 6|12 pages

The AVID framework for good and ethical practice

ByKevin Ruck

part Part III|1 pages

Strategic Planning Processes

chapter 7|15 pages

The RADAR Planning Model

ByKevin Ruck

chapter 8|9 pages

Project management

ByAnn Pilkington

chapter 9|8 pages

Communicating change

ByPaul Harrison

chapter 10|13 pages

Measurement, analysis and evaluation: The ICQ10

ByKevin Ruck

part Part IV|1 pages

Content and Channel Management

chapter 11|11 pages

Medium theory: Channels and content

ByKevin Ruck

chapter 13|9 pages

Storytelling is serious business

ByLaoise O’Murchú

chapter 14|12 pages

Getting the language and tone right

ByEllen Hake

part Part V|1 pages

The Digital Workplace

chapter 15|9 pages

Communication on internal digital platforms

ByPeter Cardon

chapter 17|11 pages

Automation and artificial intelligence: The reinvention of practice

ByRachel Royall, Kevin Ruck